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White Blue is one of the most versatile color pairings for video and design. White signals clarity, openness, and simplicity, while blue adds trust, calm, and a cool sense of depth. Together they feel clean and modern, but can also become dreamy, cinematic, or nostalgic depending on the exact shades you use.
Whether you are designing thumbnails, channel branding, intros, lower-thirds, or color grading your footage, a well-built White Blue color palette helps keep everything consistent and on-brand. Below you will find 15 ready-made White Blue color palettes with HEX codes, created for creators and Filmora users who want reliable combinations they can drop straight into timelines, graphics, and motion design.
In this article
Soft & Airy White Blue Color Palettes
Arctic Morning Glow
- HEX Codes: #ffffff, #f5f9ff, #cbe7ff, #8fc5ff, #4a90e2
- Mood: calm, refreshing, and optimistic
- Use for: Perfect for vlog intros, travel montages, and clean lifestyle thumbnails that need a bright, uplifting feel.
Arctic Morning Glow feels like a crisp winter sunrise reflecting off calm water. Pure whites and light sky blues create a softly glowing frame around your subject, keeping everything bright without being harsh.
Use this palette in YouTube intros, day-in-the-life vlogs, or wellness content where you want a fresh, hopeful tone. In Filmora, you can match your titles, overlays, and lower-thirds to these HEX codes so your thumbnails, end screens, and B-roll transitions all share the same light, breathable White Blue look.
Pro Tip: Enhance Your White Blue Visuals With Filmora
To keep a soft Arctic Morning Glow mood across your whole edit, set your key elements to these HEX codes: use the lightest blues for backgrounds, mid-blues for accents, and the deepest blue for text or buttons. In Filmora, you can quickly color-pick these values for titles, shapes, and callouts so everything feels unified from intro to outro.
When you add overlays, frames, or animated stickers, keep them inside this palette too. Filmora makes it easy to duplicate clips and reuse color-corrected assets, so your travel B-roll, talking-head segments, and social cutdowns all keep the same airy White Blue style.
AI Color Palette
If you have a screenshot or still frame that perfectly nails this Arctic Morning Glow mood, you can use Filmora's AI Color Palette feature to spread that look across your entire project. Filmora analyzes the reference image and applies the same White Blue balance to other clips.
This is especially useful for vlogs or travel montages shot at different times of day. With AI Color Palette, you can quickly correct mismatched lighting so your timeline feels like one cohesive, frosty-bright story.
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HSL, Color Wheels & Curves
To fine-tune your White Blue tones, use Filmora's HSL, color wheels, and curves controls. Slightly lifting blues in the midtones and cooling the highlights keeps whites clean and snowy, while a gentle S-curve adds contrast without crushing your soft gradients. You can explore more options using Filmora's advanced color correction tools if you want a more cinematic twist.
For example, push the shadows a touch towards navy to ground your image, while protecting skin tones with HSL controls. This keeps your palette airy and bright, but still cinematic enough for polished intros and hero shots.
secure download1000+ Video Filters & 3D LUTs
Once your base White Blue palette is set, you can stylize it in one click using Filmora's library of presets. Filmora's video filters and 3D LUTs make it easy to add subtle glow, film-style contrast, or a cooler overall cast while still respecting your original HEX colors.
Try gentle cinematic LUTs for travel montages, or clean digital filters for productivity and tech videos. You can always adjust intensity, so your Arctic Morning Glow stays bright and optimistic without looking over-edited.
secure downloadCloud Drift Skyline
- HEX Codes: #ffffff, #f0f7ff, #d6e4ff, #9dcfff, #5aa9ff
- Mood: weightless, dreamy, and serene
- Use for: Great for aesthetic B-roll, dreamy channel banners, and soft animated lower-thirds.
Cloud Drift Skyline blends high-key whites with hazy sky blues, giving everything a soft, floating feeling. It is ideal when you want visuals to feel relaxed and almost weightless, like slow-motion clouds or gentle time-lapses.
Use this palette for aesthetic B-roll sequences, lyric videos, or channel art that leans into a soft, dreamy vibe. In thumbnails, use the deeper blue for text so it stays legible against the milky whites and pastel skies.
Snowy Harbor Breeze
- HEX Codes: #ffffff, #f7fbff, #ddeeff, #9ab6ff, #2f5597
- Mood: peaceful with a touch of nautical confidence
- Use for: Use in coastal vlogs, sailing intros, and product demos that need a clean yet slightly nautical mood.
Snowy Harbor Breeze combines crisp whites with muted harbor blues, giving you a calm but confident nautical feeling. It is light enough for lifestyle content, but the darker accent blue adds structure and reliability.
Apply this palette to sailing intros, seaside vlogs, or product demos with a marine twist. Use the darkest blue for logos and CTAs, the mid-tones for titles and lines, and the soft whites as clean backgrounds or lower-third panels.
Cotton Wave Daylight
- HEX Codes: #ffffff, #f4fdff, #ccefff, #80d8ff, #26a6d1
- Mood: fresh, light, and energizing
- Use for: Perfect for tech explainers, wellness channels, and bright app demo scenes.
Cotton Wave Daylight mixes pure white with soft aqua blues for a breezy, sunlit impression. It feels modern and clean, with just enough saturation to bring energy without becoming neon.
This palette works well for app demos, tech explainers, productivity content, or wellness channels that want a crisp, optimistic identity. Use the stronger aquas for progress bars, icons, and buttons in your motion graphics, while the pale tones keep screen recordings and talking-head shots friendly and approachable.
Bold & Cinematic White Blue Color Palettes
Midnight Surf Contrast
- HEX Codes: #ffffff, #e5f0ff, #4a6fa5, #12355b, #020b1b
- Mood: dramatic, cinematic, and intense
- Use for: Ideal for cinematic titles, trailers, and thumbnails that need strong contrast and depth.
Midnight Surf Contrast is all about bright white highlights cutting through deep ocean blues and almost-black shadows. This creates instant drama and a cinematic vibe that works great for trailers and narrative content.
Use white and pale blue for text or glow effects against the darker blues as backgrounds. In Filmora, you can pair this palette with vignette and film grain for storytime videos, short films, or intense reaction thumbnails that need bold contrast.
Electric Glacier Lights
- HEX Codes: #f5fdff, #c2f3ff, #4fc3f7, #0277bd, #001f3f
- Mood: energetic, futuristic, and crisp
- Use for: Great for tech promos, gaming intros, and fast-paced montage edits needing a cool electric vibe.
Electric Glacier Lights pushes White Blue into a sharper, more digital look. Icy whites and electric blues feel like LED strips, HUDs, and sci-fi user interfaces.
Use this palette in gaming intros, esports highlight reels, cyberpunk edits, or tech promo videos. Let the brightest blue drive strokes, outlines, and HUD graphics, while the darkest navy anchors backgrounds and title cards.
Deep Ocean Spotlight
- HEX Codes: #f9fbff, #b3d1ff, #245dff, #003399, #000814
- Mood: powerful, focused, and suspenseful
- Use for: Use in documentary openings, dramatic storytime videos, and bold call-to-action frames.
Deep Ocean Spotlight feels like a bright beam of light piercing deep, dark water. The combination of soft whites and strong royal blues creates a focused, suspenseful mood.
It is ideal for documentary intros, intense storytime videos, or bold CTAs where you want the viewer to sense importance and gravity. Use the near-black and navy as a stage, then highlight key text or subjects with the mid and lighter blues.
Royal Ice Titles
- HEX Codes: #fdfdff, #e1ebff, #8ea2ff, #304ffe, #0b1a4a
- Mood: regal, confident, and polished
- Use for: Perfect for logo stings, title cards, and premium course intros with a cool luxe feel.
Royal Ice Titles brings a cool luxury aesthetic to White Blue. Soft whites and icy blues set a premium tone, while the deep indigo adds authority and structure.
Use this palette for online course branding, logo animations, and title sequences where you want to look professional and high-value. In thumbnails, pair the darkest blue text with the lighter blues as gradient backgrounds to create standout, trustworthy visuals.
Minimal & Modern White Blue Color Palettes
Clean Interface Frost
- HEX Codes: #ffffff, #f5f7fa, #e1e8f0, #b0bec5, #1976d2
- Mood: orderly, modern, and trustworthy
- Use for: Great for UI mockups, SaaS explainer videos, and minimalist channel branding.
Clean Interface Frost is a UI-ready palette with cool whites, gentle grays, and a strong blue accent. It instantly suggests structure, clarity, and reliability.
Use this for SaaS explainers, product demos, or productivity channels. The subtle grays are perfect backdrop colors for screen recordings, while the accent blue can drive buttons, highlights, and key text in your Filmora title templates.
Nordic Studio Frame
- HEX Codes: #fbfdff, #e3f2fd, #cfd8dc, #90a4ae, #1565c0
- Mood: sleek, understated, and creative
- Use for: Ideal for studio tour videos, portfolio reels, and design-forward social posts.
Nordic Studio Frame takes inspiration from Scandinavian interiors: bright yet soft whites, muted grays, and a restrained studio blue. It feels curated and creative without being loud.
Use this palette for studio tours, portfolio reels, or designer channels. Light tones can frame your footage or act as negative space, while the deep blue emphasizes logos, lower-thirds, and key typography in a subtle but memorable way.
Blueprint Grid Minimal
- HEX Codes: #f7f9fc, #e0e7ff, #b0c4ff, #5c6bc0, #102a43
- Mood: structured, analytical, and cool
- Use for: Use in how-to tutorials, wireframe demos, and infographics that need clear hierarchy.
Blueprint Grid Minimal looks like a clean engineering sketch translated into screen design. Soft whites and blueprint-style blues communicate precision and step-by-step clarity.
This is excellent for tutorials, coding content, planning videos, and info-heavy explainers. Use the darkest blue for headings and diagram labels, mid-blues for icons and lines, and the lighter tones as easy-on-the-eyes backgrounds for charts or on-screen text.
Cozy & Nostalgic White Blue Color Palettes
Winter Cabin Reflections
- HEX Codes: #ffffff, #f3f7ff, #c9d6ff, #7f8dbb, #243b53
- Mood: cozy, introspective, and calm
- Use for: Perfect for reflective vlogs, winter diaries, and calm storytelling edits.
Winter Cabin Reflections pairs soft whites with worn-in, slightly muted blues. It feels like a quiet afternoon by a frosty window, ideal for more reflective or emotional content.
Use this palette for winter diaries, slow living vlogs, or calm storytelling edits. Let the darker blue handle subtitles and captions for readability, while the lighter tones soften frames, overlays, and transition backgrounds.
Polaroid Seaside Fade
- HEX Codes: #fefefe, #f5f9ff, #d9e8ff, #a0bbff, #4263eb
- Mood: nostalgic, breezy, and sentimental
- Use for: Great for travel recaps, memory compilations, and retro-style title cards.
Polaroid Seaside Fade mimics the light, washed-out look of old seaside photographs. Whites are just a bit softened, and blues look gently faded, giving everything a sentimental edge.
Use this palette for travel recap videos, memory compilations, or retro intro cards. Combine with Filmora effects like subtle film grain or vignette, and match title cards to these blues to create a cohesive throwback atmosphere.
Retro Ice Cream Stand
- HEX Codes: #fffdf7, #f0f4ff, #d0e2ff, #9ec5ff, #4c6fff
- Mood: playful, vintage, and sweet
- Use for: Ideal for lifestyle vlogs, cafe b-roll, and cheerful product shots that need a soft retro twist.
Retro Ice Cream Stand is all about creamy off-whites and gentle pastel blues, like an old boardwalk or vintage cafe sign. It feels playful, soft, and slightly nostalgic without being heavy.
Use it for lifestyle vlogs, cafe B-roll, unboxings, or product shots where you want a sweet, approachable look. Pastel blues are perfect for lower-third shapes and badges, while the deeper blue keeps text crisp and easy to read.
Soft Denim Memories
- HEX Codes: #fcfeff, #e5ecff, #b4c5e4, #748cab, #1b3b6f
- Mood: warmly familiar, reflective, and gentle
- Use for: Use for storytime videos, journal-style edits, and calm podcast visuals on YouTube.
Soft Denim Memories uses washed denim blues and soft whites to create a lived-in, comforting mood. It feels familiar and grounded, like favorite jeans or old photo albums.
This palette works well for storytime videos, journal-style edits, and podcast visuals that rely on warmth and authenticity. Use the mid-denim tones for frames and boxes around your host or guest, and reserve the darkest blue for headlines and key quotes.
Tips for Creating White Blue Color Palettes
When you build your own White Blue color palette for video or design, aim for a clear balance between brightness, contrast, and readability while matching the mood of your content or brand.
- Decide the mood first: soft and airy (lighter blues and lots of white), bold and cinematic (darker blues and strong contrast), or nostalgic (slightly muted or desaturated blues).
- Keep text legible by pairing darker blues with white or very light backgrounds, especially in thumbnails, lower-thirds, and end screens.
- Limit yourself to 3 to 5 main colors per palette: a background white, 1 to 2 mid-blues, and 1 deep accent blue for emphasis.
- Use consistent HEX codes across your logo, titles, overlays, and motion graphics so your channel or brand always feels unified.
- Match your footage to your palette with gentle color correction: cool the highlights and midtones slightly so whites and skies align with your chosen blues.
- Check your designs in both light and dark modes by previewing titles over bright and dark footage, adjusting contrast if anything becomes hard to read.
- Add warmth carefully: a tiny bit of warm tint in skin tones can keep faces natural while the rest of the frame stays cool and White Blue.
- Test on multiple screens (phone, laptop, TV) to make sure your blues do not shift too much or become oversaturated on smaller displays.
White Blue color palettes can make your videos feel clean, trustworthy, cinematic, or nostalgic, depending on how you blend whites, soft blues, and deep accents. From minimal UI explainer looks to dreamy travel edits, these 15 palettes give you ready-made combos with HEX codes you can reuse in any project.
Try a few palettes inside Filmora, then fine-tune exposure, contrast, and color until they match your brand and style. When your thumbnails, intros, and B-roll all share the same White Blue language, your channel looks more professional and instantly recognizable.
Save your favorite palettes as presets, reuse them across projects, and keep experimenting with Filmora's tools until your White Blue visuals feel exactly right.
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