Before going into video creation for businesses, it's important to have some knowledge about what a business is.
Simply put, a business is a commercial activity engaged in to solve a problem and/or make a living. Usually, it involves producing, buying and selling goods and services. Profit-making is also a core part of the definition of a business.
Starting a business can be stressful and demanding. It's one of those things that if it's going to work, you'll have to give it your best shot your time, your energy, your resources, etc.
In this article
Part 1. Things To Do Before You Start a Business
- Do your research.
- Know your audience.
- Understand the risks involved.
- Have a business plan.
- Seek to advise from professionals.
When you've successfully started your business, the next thing every serious-minded businessperson seeks to achieve is to grow the business. And this is where video creation for your business comes in.
Unfortunately, a lot of people undermine the importance of this and the impact it has on businesses. But not companies like Facebook, Tesla, wondershare etc. As big as these companies are, they still make videos to grow even bigger. If you want to take your business to the next level, then you have to be conscious of your growth and employ workable strategies to ensure this.
Part 2. Importance Of Video Creation to Business
It increases sales:
When a video is well created, it increases sales of the products advertised. It tells users what your products are, what they do and how they are used. This helps customers make better and informed decisions. Also, because many businesses don't have videos, having one for your business significantly increases your chances of making more sales.
Business stress-free:
When you create your video in a way that properly explains your business, you don't need to keep talking about it. Your video does the talking for you.
It makes advertising easy:
Videos make it relatively easy to advertise your products, especially on social media. People would rather watch a one-minute video which explains your products and services than read a one-page note that would do the same thing.
It tells investors that you are serious minded:
One of the things investors look out for when searching for a business to invest in is the structure and organization of the business. It's also an easy way to pitch your business to potential investors.
It increases awareness:
The more popularity your business gets, the more chances people will want to buy that product or service. Popularity doesn't always equal good service, but the popularity of your brand coupled with good service would ensure the success of your business.
With all said and done and the importance of having a video for your business, you might be wondering how to go about this. Creating a video is not always as difficult as people make it out to be.
Part 3. Two major things for eye-catching videos
Creativity:
Creativity is the use of imagination to create something, in our case, a video. Trying to come up with the content of your video may be the most difficult part. However, once you've done this, execution becomes easier. In being creative, originality must always be at the forefront of whatever you do.
Creativity starts with the mind. Most times you need to think, execute, rethink, etc. The process might be repeated as many times as possible before you finally settle on what you need.
Things to make your videos more creative
- Lighting
- Sound
- Have a drawing board
- Be unconventional
- Watch other videos within the same space
- Ask people for help
- Bird eye view capturing, etc.
Execution:
Execution is simply the implementation of your creative thinking. It's better to have a step-by-step process to put into practice what you have planned during the creativity/thinking stage.
Part 4. Contents Of a Good Video
It must be direct:
The first 10 seconds of any video are the most crucial because of the short attention span of the viewers. A user decides whether or not to watch the rest of the video within the first 10 seconds. Therefore, when making a video for your business, you must ensure you put a captivating introduction to hold the attention of your viewers till the end.
It must be short:
Try to keep your videos as short as possible. You should be able to convey all the necessary information within a minute else your viewers will get bored and skip your video. All the relevant information must be communicated within that one minute.
Pay attention to details:
When making your video, pay attention to as many details as possible no matter how insignificant they might seem. Pay attention to things like lighting, sound quality, etc
Now your video has been created successfully, the next important thing is pushing it out to the public. The most effective tool to achieve this is social media.
Social media has become one of the most powerful tools to reach the widest audiences. The population of the world is estimated at 7.7billion with about a 4.6billion on social media. That's more than half of the world's population on social media. You can take advantage of this to push your business.
The largest and most used social media platform in the world is Facebook. Coming in after Facebook in order of most used are YouTube, WhatsApp, Instagram, WeChat, and TikTok respectively. If your business is going to gain global and international recognition, you must utilise the power of social media.
To do this, you can pay Facebook to display your business. But first, you have to create a page for your business where all the necessary information will be provided including your contact details.
YouTube also serves as a good platform for sharing your videos. It's the most prominent video platform in the world.
You can equally share the video to your WhatsApp status where your contacts can view it.
Finally, you can make your research and know what local apps are used in your country for buying and selling. If you are in Nigeria, platforms like Jiji, Konga, jumia, etc. serve as a good online marketplace to sell your products.
The Bottom Line
The power of videos for your business should never be undermined or overlooked. Create a compelling and attractive video and watch your business grow. Know your location and environment. It helps to determine what kind of business will thrive there. Advertise your business on social media.
