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Video ads are a game-changer when it comes to catching customers' attention, but with the competition getting fiercer every day, you need to step up your creative game. One surefire way to do that is by diving into interactive video advertising, which not only grabs attention but also keeps viewers engaged.
However, we know that if you're new to this, interactive video ads might seem a bit daunting at first, but trust us—once you see the benefits, you'll wonder how you ever lived without them.
Thankfully, this guide has your back. We'll break down what makes interactive video ads so engaging, show you how to craft them with a powerful editor, and highlight top-notch interactive video ad examples to inspire your next campaign.
In this article
Part 1. What Makes Video Ads Interactive?
Interactive video advertising is all about adding elements that let viewers engage in real-time. So, instead of just sitting back and watching, viewers get to do something—click, swipe, choose, or explore.
All of this makes a big difference because it keeps people engaged. When viewers can interact, they stay interested for longer. Plus, interactive video ads feel less like ads and more like an experience, making them way more effective at holding attention and driving action.
Key Elements of Interactive Video Ads
When you watch an interactive video ad, you'll probably notice a few things that make it stand out from a regular video. These key elements are what keep viewers engaged and encourage them to take action. Here are a few must-haves:
- Compelling Visuals: First impressions matter! Bold, high-quality visuals grab attention right away and make people want to interact instead of just watching passively.
- Clear Call-to-Action (CTA) Buttons: If you want viewers to click, tap, or explore, your CTAs need to pop. Whether it's a "Shop Now" button or a "Find Out More" link, make sure it's easy to spot and understand.
- Personalized Choices: Instead of a one-size-fits-all ad, viewers can pick what they want to see next like selecting a product color, answering a quiz, or picking a storyline. This keeps them invested and makes the experience feel personal.
- Interactive Hotspots: These could be polls, quizzes, or special offers that appear right in the video, encouraging instant interaction.
- Social Sharing Options: Giving viewers the option to share the ad or their interactive choices on social media helps spread the message and increases engagement.
Part 2. How to Make Interactive Video Ads with Creative Video Editor
Understanding interactive video ads and their key elements is just the beginning. The next step is bringing your ideas to life by creating your own. But to make that happen, you need a video editor that's both creative and reliable. Thankfully, there's no need to spend hours searching for the right tool because Wondershare Filmora has everything you need.
Here's what makes Filmora the go-to solution for creating interactive video advertising:
- Creative Templates: Filmora offers a variety of ready-made video ad templates. Instead of building from scratch, simply customize them to match your brand.
- Interactive Elements: Filmora's built-in media library is filled with stickers, effects, and tools designed to keep viewers interested. You can add engaging features like quizzes, polls, and clickable CTAs.
- All-in-One Video Editor: There's no need for multiple apps to get a polished look. Filmora provides a complete set of editing toolkits and various features to enhance videos, from trimming and transitions to effects and adjustments.
- Custom Generation Features: Filmora's AI-powered tools, like the AI Stickers Generator, AI Image Creator, and AI Music Generator, let you customize your video with unique graphics and sound.
- Easy Sharing: Once your interactive video ad is ready, you can instantly upload it to YouTube, Instagram, TikTok, and other platforms with just a few clicks.
With all these features, creating an interactive video ad would be no hard task! Not to mention, Filmora also keeps things affordable with flexible pricing plans and a free version, so you can try it out before committing.
So, let's go through a simple step-by-step guide to creating and editing interactive video ads with Filmora!
Step 1. Launch Filmora and Create a New Project
First things first, make sure you have the latest version of Filmora installed on your computer. If you haven't installed it yet, download it now. Once it's ready, open Filmora and click "New Project" to get started.
Step 2. Select Video Ad Templates
Next, head over to the "Templates" section to speed up the editing process and make things easier. Select the "Advertising" category to explore a variety of ready-made options. Choose your favorite that matches your product, then drag it onto the timeline to begin editing.
Step 3. Personalize the Template
Now, click on the "6 items to be replaced" note in the video timeline. Swap out the placeholder footage with your own product clips by selecting each one and uploading your files.
Next, go to the property panel on the right and click "Text" to start customizing. Here, you can add fun details about your product. Since this example is about food, you might want to include ingredients, pricing, or a limited-time discount. Once you're happy with the text, click "Expand" on the timeline to preview how your video is coming together!
Step 4. Add Interactive Elements (Clickable CTAs)
Your ad video is now complete with text, stickers, and music! If you're keeping it simple, it's ready to go. But now comes the fun part—making it interactive!
Filmora gives you plenty of ways to do this. One easy option is adding clickable stickers or graphics to encourage viewers to take action, like a "Shop Now" button. Since the template already includes the text, all you need to do is customize it with a sticker.
So, head to the "Stickers" tab, type "button" in the search bar, and pick one that fits your video. Drag it onto the timeline and position it where it's easy to see.
Next, select the "Arrow" category in the Stickers tab. Choose a style that fits your video. These arrow stickers are animated, creating the effect of a viewer clicking on the button. Just make sure the arrow is pointing directly at the button sticker for a clear and seamless look.
Step 5. Add Other Interactive Elements (QR Barcode)
Another way to make your video ad interactive is by adding a QR barcode. You can link it to your website or make it more exciting by directing it to a fun game about your product. This not only makes the ad more engaging but also encourages viewers to interact and learn more about your product.
To add a barcode, go to the "Templates" menu and select the "End Screen" category. Pick a design you like and place it at the end of your video on the timeline.
Step 6. Enhance Your Video Further If Necessary
And just like that, your interactive video ad is done! But if you want to take it up a notch, Filmora has plenty of extra features to help you add a personal touch. Check out the media library for filters, stickers, transitions, and more to make your video even more eye-catching!
Step 7. Export Your Video
When you're done editing, click "Export" in the top-right corner. Select "Local" to save it to your device or "Social Media" to upload it directly to your preferred platforms. Before finalizing, you can adjust the title, description, format, and resolution to ensure everything looks just right.
Part 3. Must-See Interactive Video Advertising Examples
As you can see, Filmora makes it simple and fun to create interactive video ads that stand out and drive engagement. But just because you know how to do it doesn't mean you'll master it overnight. Like anything creative, it takes practice, trial and error, and a bit of experimenting to find what works best. The more you test different ideas, the better your ads will get.
A great way to speed up the learning process is by looking at successful interactive video ad examples. Seeing what works can spark new ideas and help you refine your own style. Combined with all the creative tools right at your fingertips in Filmora, learning and making an engaging ad will be a smooth process.
So, let's break down some standout interactive video ad examples and see why people love them:
1. Call of the Wild - An Interactive YouTube Video
To promote their interactive series, You vs. Wild, Netflix created a unique interactive video ad using YouTube's end-of-video suggestions in a clever way. The ad begins with someone Googling, "What to do if you meet a crocodile?" Then, a FaceTime call pops up, and viewers can accept or decline by clicking video suggestions, each choice leads to a different outcome, making it feel interactive.
This works so well because it matches the show's theme where viewers help the main character survive in the wild. By letting people take part in the ad, Netflix makes it more engaging and builds excitement for the series.
2. Introducing Google Vids
The next interactive video ad example comes from Google. To promote their Google Vids app, they created an ad that uses a hand cursor to guide viewers through how to access and use the app. The cursor moves across the screen, clicking buttons and navigating features as if the viewer is interacting with it themselves. Combined with fast, sleek editing, this makes the ad feel engaging and keep the viewers hooked while demonstrating how easy the app is to use.
3. Nintendo Ad - Two Brothers
The last example on our list of excellent interactive video ads was created by commercial film director Alec Helm to promote Nintendo in a unique and emotional way. It starts as a simple story about two brothers who grow apart over the years but reconnect through video games. But there's a fun surprise at the end. A quiz pops up asking, "How many Nintendo Easter eggs can you find?", encouraging viewers to rewatch, spot hidden details, and share their findings.
The ad works so well because it blends strong storytelling with interactivity. The emotional story makes it relatable, while the hidden Easter eggs give Nintendo fans a fun challenge and a reason to engage.
Conclusion
To stand out in the competitive world of advertising, creativity is key, and interactive video ads are a powerful way to showcase your product. So, this guide highlights what you need to know about interactive video advertising, from its key elements as well as lessons to learn from excellent interactive video ads examples. And if you're ready to create your own, Wondershare Filmora is the perfect tool to get started.
Filmora makes the process easy with ready-to-use ad templates and a media library filled with interactive elements like clickable buttons, quizzes, and effects to keep viewers engaged. It also comes packed with advanced features to enhance your video and take it to the next level. Combined with a complete set of editing tools, Filmora has everything you need to create an interactive video ad that truly stands out!
