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Did you know 90% of mobile users prefer vertical videos? Ignoring this format means losing potential customers. Vertical video ads aren't just a trend; they're the #1 way to capture scrolling audiences. With mobile users spending 3+ hours daily on their phones, vertical format isn't optional—it's essential.
Why? It's simple:
- Fills the screen
- Grabs attention in 0.5 seconds
- Boosts engagement by 30% over horizontal ads
In this article, you will learn the key steps to producing such ads, from picking the right visuals to making a clear message. You will see why vertical video advertising is more than a trend and essential to any modern marketing plan.
In this article
Part 1. Vertical Video Ad Platforms and Requirements
Vertical video ads have become a top choice for marketers who want to connect with viewers. Studies show that vertical content fits the way people naturally hold their phones. By filling the screen and cutting down distractions, vertical videos keep audiences watching longer. This format is also more immersive, making ads feel less intrusive.
If you want to stay relevant, it pays to learn how these ads work. Most platforms, such as Facebook vertical ads, work for video with an aspect ratio of 9:16, but there are some additional requirements that you should know:
| Platform | Max. File Size | Maximum Length | Video Format |
| YouTube | Up to 256 GB | Up to 60 seconds for Shorts | MP4 |
| Up to 200 MB for direct upload, ~640 MB for ads | Up to 30 minutes (but shorter videos tend to perform better) | MP4 | |
| Up to 4 GB | Up to 240 minutes (ideally 15–30 seconds video) | MP4 or MOV | |
| TikTok | Up to 500 MB for ads | Up to 10 minutes; shorter clips (15–60 seconds) often perform best | MP4 or MOV |
| Up to 4 GB | Up to 15 seconds for Stories, up to 90 seconds for Reels, up to 60 mins for standard video | MP4 or MOV |
Vertical video ads are a smart way to meet mobile viewers where they are. By tailoring your ad's style and focus to each network, you can capture attention fast.
Part 2. How to Create an Effective Vertical Video Advertising
Since advertising vertical video fills the mobile screen, it's easier for the viewers to grab attention and share your message quickly. But to stand out, your ads must look good, have a quick hook, and be true to your brand.
1.Focus on Framing
Framing is crucial when it comes to vertical video ads. With smartphones, most viewers hold their devices upright, so you need to make sure your subject is always centered and clear. If you fail to do this, the viewer may miss out on details or lose interest.
One tool that can help is Auto Reframe, which adjusts your video framing to keep the main subject in view. This is handy if you have footage shot in different aspect ratios or the subject moves around a lot. Rather than cropping and shifting manually, Auto Reframe does the heavy lifting. It scans the video, identifies your focal point, and keeps it centered.
2. Hook Fast
First impressions matter a lot. People often decide within a second or two if they will keep watching or scroll on. That is why you need a strong hook right at the start. You could use striking visuals, a thought-provoking question, or a bold statement. Whatever route you choose, it should spark curiosity. These are some points to remember:
- Aim for short sentences that get to the point
- If you use technical terms, explain them in a friendly tone
- Let viewers know exactly why they should keep watching
- Present a solution to a common problem
- Reveal something surprising.
Writing a compelling intro can be challenging, so it helps to use the AI Copywriting tool. This tool can brainstorm phrases or headlines that catch attention. They analyze popular keywords and topics, suggesting words that might resonate with your target audience. Combining creative thinking with data-driven insights can result in a script that stands out.
3. Simplicity is Key
Simplicity does not mean boring. In fact, many compelling vertical video advertisings rely on clear messages and uncluttered visuals to stand out. Because you have limited time to make an impact, focus on one core idea. Trying to cover too many details can overwhelm viewers, leading them to swipe away.
One way to keep your ad straightforward is by using speech-to-text or auto-caption features. Not everyone watches with sound on, so captions let your story shine regardless of audio settings. They also help communicate your message quickly and clearly.
4. Keep it short and simple
Few people have time for lengthy ads. They are more likely to send a 15-second clip to friends than a two-minute piece. That is why vertical video marketing thrives on brevity. Keeping it short compels you to say the most crucial things up front. Instead of a long introduction, jump straight into what you want viewers to see or learn.
Remember, short and simple does not mean incomplete. It means thoughtful, trimmed of fluff, and aimed right at viewer interests.
5. Incorporate Your Brand
Brand identity is key in advertising, especially for YouTube vertical ads. Even with a vertical video's small space, you can build or reinforce brand awareness through visuals, music, or text. People should recognize your ad as yours within a second or two. This consistency helps viewers form a connection.
One easy way to weave brand identity into your video is by using a Logo Reveal preset in Filmora. This preset can stylish animate your logo and ensure viewers see and remember it. You can choose a reveal that matches your brand's vibe.
6. Use Ready-Made Templates
Not everyone has the time or team to craft an ad from scratch. That is where ready-made video templates come in. Instead of staring at a blank timeline, you can pick a style that fits your brand and fill in the details.
For example, if you want to make LinkedIn vertical ads, you can use templates that are already optimized for that format. These templates often feature animated elements, transitions, and text overlays that you can edit with ease. Of course, you can still tweak the template's details.
Part 3. How to Make Vertical Video Ads Quickly from Existing Videos
You don't need to start over or learn complex editing steps. Even, you can rework your existing videos to extend ads on other platforms. Filmora Smart Short Clip is a great solution for anyone who wants to turn existing footage into vertical video ads. With just a few clicks, this tool repurposes your video content into an eye-catching ready-to-share video.
How to Make Vertical Video Advertising
01of 04Access Filmora Smart Short Clips
When you open Filmora, you can find the entrance of the Smart Short Clips in the list of features under New Project.
02of 04Upload the Existing Ad Video
Next, upload the ad video from your computer or drag the file to the interface.
03of 04Adjust Use Smart Short Clip
Adjust your video settings by selecting the duration, theme, and preferred template. For more control, head to the Advanced menu where you can set the aspect ratio and enable Smart BGM Generation, which automatically adds background music that matches your content.
04of 04Preview and Export
Edit and select the video from the suggestions. You can also check the rating to help you decide.
Once you click Edit, you can refine the video further in the Filmora editing workspace.
With Filmora Smart Short Clip, you can convert any long video into a vibrant vertical ad in minutes. This method saves time, maintains quality, and taps into the growing demand for mobile-friendly content.
As these vertical video ads go live, track their performance data, such as view counts, CTR, or conversions, to measure the real impact of your video ads. For more detailed instructions and extra guidance, watch Filmora's official tutorials on YouTube.
secure download Part 4. How to Create Vertical Video Ads on Your Phone
Filmora is also available on mobile, letting you create mobile-optimized vertical video ads on the go. It comes with advertising video templates you can use to speed up your workflow. Plus, you have access to AI Smart Cutout, video effects and transitions, animated titles, a creative asset library, and playback speed controls. All in one handy app!
How to Make Vertical Video Ads on Your Phone Using Templates
01of 05Open Filmora Mobile and Select a Template
Launch the app and tap 'Explore.' Pick from Filmora's ready-made advertising templates and tap 'Make Video.' Make sure it's in the vertical format.
02of 05Import Footage
Add your clips or images to the template.
03of 05Customize Elements
Once added, make some adjustments if needed by tapping each clip. If you want to customize it further, select Project Editing. You’ll then be directed to Filmora’s editing workspace. Here, you can insert text overlays, transitions, and brand logos to match your style.
04of 05Preview and Save
After making the necessary edits, preview the video. Then, tap Export to save your brand-new vertical video ads.
05of 05Export & Save
After making the necessary edits, preview the video. Then, tap Export to save your brand-new vertical video ads.
secure download Conclusion
Vertical video ads have proven their worth across social platforms. By focusing on clear framing, a strong hook, and brand consistency, you can create eye-catching content for mobile viewers. With easy-to-use tools on desktop and mobile, Filmora helps you repurpose content or craft fresh ads.
As you refine each ad based on real-time engagement, you can build a winning vertical video strategy that supports your marketing goals.
