Behind The Scenes Video: The Right Things To Follow For High Retentions

Did you know that over 70% of consumers are more likely to trust brands that share authentic behind-the-scenes footage? Behind-the-scenes (BTS) videos create emotional connections that boost engagement and loyalty.

Want to know how to create a behind-the-scenes video that makes your customers feel emotional and become your loyal customers? To help you out, we will discuss the right things you can follow for high retention in this article.

Part 1. Killer Tips To Excel in Making Behind-the-Scenes Video

Making a BTS video doesn't just mean putting random shots in it. In fact, it is an opportunity to tell your story and do your branding effectively. Here are the best tips that you can put to use to excel while making your behind-the-scenes clip:

Define a Clear Purpose and Identify Key Moments

Plan your video in detail before by creating a story that you want to tell the world. Moreover, capture standout moments such as the product development or anything that aligns with your purpose.

Conduct Natural Interviews and Capture Candid Moments

Let your team speak freely about their work and how they felt during the whole process. The main reason for adding this is that the candid footages humanize your brand and help to build trust.

Incorporate Branding and Build Anticipation

Include your brand colors and logos in the background so the video showcases that it's about you. Moreover, you can add sneak peeks of your upcoming campaign to maximize curiosity.

Showcase Diverse Team Members Beyond the Main Stars

Don't only include the main stars, but show different team members such as editors, assistants, and anyone who played a major role. It makes the BTS video look relatable and shows that you value everyone.

Highlight Real Challenges and Problem-Solving

Never hide the mess, and tell about the setbacks and the way your team handled them. This is a way to make your story more compelling and give it a more original and natural feel.

Add a Lighthearted Touch With Humor

Add bloopers and jokes to your behind-the-scenes video because they not only build loyalty and trust but also entertain your audience. Your BTS video is not only about your process but must give a lighthearted feel.

Part 2. How To Create a Behind-the-Scenes Video With Perfection?

Creators have to face the cluttered raw footage issue during production. Moreover, the process, particularly the old manual editing method, demands human effort and time. However, everything has now been updated, especially AI, which plays a major role in every field. Instead of spending time manually editing the BTS clips, Wondershare Filmora resolves these issues with its AI-powered features.

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Editors can now import a clip from their gallery and remove objects from it using the AI remover. If you're targeting a diverse audience, you can generate captions for your BTS clips using AI captions.

You can also generate sounds from AI and add them to your BTS clips. Whether you're traveling or sipping your coffee in a restaurant, now you can finalize your behind scene video using the Filmora App [Android/iOS].

Detailed Guide to Create Your BTS Video With the Filmora App

Here is a detailed guide that you can use for editing your BTS video using the Filmora App:

1

Create a New Project and Trim BTS

• Use the "New Project" option to import your BTS clip from your gallery.
• Hit the "Trim" button and drag or expand your fingers at both ends to cut out a specific scene.

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2

Using AI to Generate Captions

• Utilize the "Text" option from the bottom and select the "AI Captions" option.
• Then "Select Current Language" so AI can start generating the captions.

3

Add Transitions and Effects

• Use the "Slanting Line" to access transition options and add one.
• Select the "Effect" option from below, choose an effect, and apply it.

4

Insert and Generate Music

• Tap "Audio" to add a track to your BTS video.
• Use the "AI Audio" button, select mood, and generate new track.

5

Record Your Voiceover

• Select the "Record" option and begin recording your voiceover.
• Once done, hit the "Tick" to add the voiceover on timeline.

6

Noise Reduction and Ducking

• Use the "Noise Reduction" button to remove background noise.
• Adjust volume using keyframes to lower music during dialogue.
• Tap the "Tick" to confirm and export your final BTS video.

Note:

If you have access to your workstation and want to edit your behind-the-scenes video on your laptop, utilize Filmora Desktop. Here are the major features that make Filmora Desktop a great choice:

• Upload on Multiple Platforms: With Filmora desktop, you can directly share videos on multiple platforms like YouTube or TikTok.
• Smart Scene Cut: Automatically identifies and highlights all scenes of a character from the uploaded clip.
• AI Idea to Video: Convert your different ideas for videos into clips instantly with the help of AI.
• Multi-Camera Editing: Switch and preview between different angles from the set and during filming.

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Part 3. Distribution & Repurposing Behind The Scene Footages

Having discussed the ways to edit your behind-the-scenes tiktok videos, here are the requirements and posting times for the major platforms:

Part 4. Creative BTS Content Ideas: Things to Note

Want your behind-the-scenes footage to stand out? Here are the creative BTS content ideas that you can put to use and add a twist to your regular clips:

1. Reverse BTS: Start your clip with the polished final product and then take viewers on a journey backward from where it all started.
2. Expectation vs. Reality: Use a split screen to compare the planned version vs what actually happened. It looks fun and shows how nothing is perfect.
3. What We Didn't Plan For: Tell how unexpected events turned into entertainment. A blooper reel or a "things gone wrong" segment will make your audience relate more to the video.
4. Time Travel BTS: Combine early concept sketches from where you started planning and then the final delivery shots. This gives you an opportunity to tell your story and keep your audience hooked.
5. A Day in the Life: Follow a team member through their day on set or during production preparations. It offers a personal perspective and helps viewers connect with your team.

Conclusion

To summarize, this article discussed how to create a behind-the-scenes video that makes your audience become emotional and trust you. It also elaborated on a tool, Wondershare Filmora, that you can utilize to create a BTS video quickly and according to the latest trends. With the Filmora App, users can automatically remove the extra objects from their clips and merge them in seconds.

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