As one of the most popular social platforms, Snapchat provides a wealth of opportunities for businesses to promote their products and services. However, Snapchat marketing can be challenging, as the platform constantly evolves and changes.
This article provides an overview of Snapchat marketing strategy, including why businesses should market on this platform, what types of content to post, and how to measure results.
With the information available in this article, you will be able to create a strategy that works for your business and get succeeded.
In this article
Part 1. Snapchat Overview
Firstly, let's have an overview of Snapchat before we see how to draw your blueprint in Part 3 and Part 4.
Snapchat - founded by Evan Spiegel, Bobby Murphy, and Reggie Brown - is a unique messaging app because it allows users to send disappearing messages and photos. This feature has made the app popular with young people aged 13-34 who want to communicate without leaving a permanent record.
As of May 2022, Snapchat has 347 million daily active users. That's impressive growth from its humble beginnings back in 2011. With monthly active users of 557, Snapchat is ranked as the 12th most popular social media platform.
Not only that, the number of Snapchat daily video views is 18 billion, making it the best platform to showcase your services/products and generate more income. However, all this is only possible with the right Snapchat marketing strategy.
Part 2. Why Should Business Market On Snapchat
So you are probably thinking why your business should be on Snapchat - because it's popular with teenagers and young adults. In fact, the platform has over 347 million daily active users, with 75% being under the age of 34.
Therefore, if you're targeting a younger demographic, then Snapchat should definitely be part of your social media marketing strategy.
Another big reason is that Snapchat is incredibly engaging. The average Snapchat user opens the app at least 20 times a day and spends 25 - 30 minutes on the app each day, so that's a lot of potential exposure for your business.
Not only that, but since Snapchat is still a new field and opened up ads to users in October 2014, many big companies have not entered the market. This has created a huge opportunity for small businesses to market their products and generate leads to increase their sales.
With Snapchat, you can get discovered by users in their Discovery feeds or via Stories. Also, they can interact with your brand using the Geofilters, stickers, and lenses you've produced during your ad campaign.
For instance, Taco Bell created a filter for Cinco de Mayo. The filter received 224 Million views, which is insane. Nevertheless, this campaign kept users engaged and helped increase Taco Bell's sales.
Part 3. Where To Start Your Snapchat Marketing Strategy?
As a business owner, if you're not sure where to start with your marketing strategy, here are some tips and ideas to get you started:
A Quick Guide:
Create Your Snapchat Business Account
Setting up a business account on Snapchat will help you access more features and special functions.
Some of the perks of creating a business account are:
- Access to Ads Manager for creating advertisement campaigns.
- Target your viewer based on their age.
- Advertise your product or services in a specific area with the Location-target feature.
- Get access to creating on-demand Geofilters.
Wondering how you can create a Snapchat business account, follow these steps in a sequence:
Step1 Install Snapchat from the Google Play Store or App Store on your device. Launch the app, and if you don't have a Snapchat account, start by creating one.
Type all the relevant information, such as First Name, Last Name, username, birthday, phone number, and password, and tap "Sign up and Accept/Continue."
Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.
Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click "Sign Up/Get Started," and your account business account will be created.
Create Your Snapcode
Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.
Do the following steps to set up snap code for your business account:
Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.
Step2 Now, tap the Settings icons, find the "Snapcodes" option and tap it. Select the "Create Snapcodes" option, add your URL, and tap "Create."
Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.
Part 4. Strategies for Your Snapchat Business
Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:
A Quick Guide:
- Nail Snapchat Stories
- How To Advertise With Snapchat
- Sponsored Geofilters
- Sponsored Lenses
- Snapchat Discover
- Track and Measure your Marketing Results
Nail Snapchat Stories
Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.
You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.
Here are a few tips and approaches to help you create a Snapchat story that will capture your audience's attention:
- Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
- Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
- Be creative: Use Snapchat's unique features, such as filters and augmented reality, to create a story that is truly one of a kind.
How To Advertise With Snapchat
Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.
Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please read Snapchat Ad 101.
Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.
Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.
For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products' sales and ultimately generate more sales.
Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.
You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.
Track and Measure your Marketing Results
You've created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.
While Snapchat doesn't offer robust analytics data, you can track the following metrics to monitor the results:
- By checking the number of views on your stories and ads to see how many people are viewing them.
- Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
- Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
- Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
- Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.
Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.
Part 5. Tips for Expand Your Snapchat Business
Here are a few tips to expand your Snapchat business:
- Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
- Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
- Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
- Learn about Snapchat's new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you'll be able to take advantage of new features as soon as they're available.
Part 6. The Great Helper for Your Snapchat Business
The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.
Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.
The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.
When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That's why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.