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How to Make a Fundraising Video: Ideas, Tips & Examples for Nonprofits

James Hogan
James Hogan updated Jun 26, 25

If you're investing time in making a video for your fundraising campaign, you're already doing a good job. Non-profit video campaigns have the power to engage the audience emotionally and encourage donations.

To help you make an effective nonprofit video, this article discusses some of the great examples and ideas that you can follow. Therefore, start exploring it and utilize the provided tips to show your magic.

generate nonprofit video guide
In this article
    1. Detailed Guide for Making Your Fundraising Video with the Filmora App
    2. Note: Use Filmora on Desktop to Access Pro-level Features
    1. A Global Charity Campaign
    2. A Small Local Non-Profit Video
    3. A Children's Healthcare Appeal
    4. An Animal Rescue Organization Campaign
    5. A Successful Crowdfunding Video

Part 1. Creative Fundraising Video Ideas for Nonprofits

Here are some creative fundraising video ideas that you can utilize for your next nonprofit campaign:

🎬 Story-Driven Appeal: Showcase a family that your nonprofit has helped and let them share their story. Their personal story will show donors the real-life impact of their support and build an emotional connection.

creative story driven fundraising video

📹 "Day in the Life" Format: Indicate to viewers how a volunteer or staff member benefiting from their services spends their day. It is a way to humanize your cause and show the daily impact donations have.

share day in my life charity video

❤️ Thank You Video: Create a heartfelt charity video that thanks donors by combining short clips from beneficiaries and their team members. You can also highlight the results of their contributions.

thank you fundraising video

🔁 Before and After Transformation: Showcase the results of your work through clear before-and-after visuals. It can be anything from a rebuilt home to the improved health of a human being.

before and after transformation

🎯 Mission Intro Video: Introduce your nonprofit's goals and values using your story and engaging visuals. This will help the new audience to understand your cause and inspire them to join your mission.

share mission nonprofit video

📢 Social Challenge Video: Launch a fun and shareable challenge that encourages people to donate and tag friends to do the same. It also helps to get engagement online and turn your donors into advocates.

create social challenge video

Part 2. Step-by-Step Guide to Create a Fundraising Video

Creative ideas for your fundraising video aren't enough because it's the visuals that can grab attention and urge them to donate. Nowadays, most individuals struggle due to complicated softwares and also have limited experience in editing a fundraising video. Even if you are a beginner with no editing experience, you can use the Filmora Mobile App [Android/iOS].

Moreover, the tool contains video templates that you can edit as needed. Another prominent feature of the Filmora App is generating accurate captions to your fundraising videos.

Users can also benefit from the built-in transitions, which make their clips more engaging and help nonprofits tell their stories with clarity and impact.

charity video in filmora
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Detailed Guide for Making Your Fundraising Video with the Filmora App

The following is a detailed guide that you can utilize for making your fundraising video using the Filmora App:

1
Import Footage or Template
  • Click the "Template" button at the bottom, select a video, and click "Use".
  • Import clips from your gallery and choose "Edit" to start.
import footage filmora app
2
Trim & Arrange Clips
  • Use the "Trim" option to adjust your clips.
  • Drag clips on the timeline to organize and cut unwanted parts.
trim arrange charity video footage
3
Add Emotion with Titles & AI Captions
  • Click "Text", choose "T+" to add your custom title.
  • Select "AI Captions" > "Add English (US) Captions" for auto-subtitles.
insert ai captions using filmora
4
Enhance Storytelling With Transitions & Effects
  • Tap between clips to open transition options.
  • Pick a template and confirm with the "Tick" icon.
  • Apply trendy effects from the "Effect" menu.
add transitions smooth effects
5
Include Background Music
  • Go to "Audio" at the bottom to browse music.
  • Choose a royalty-free track and tap the "+" icon to add.
insert music fundraising video
6
Use Audio Denoise & Voice Enhancements
extract audio denoise unnecessary sound
7
Enhance Visual Appearance through Different Elements
  • Use the "Adjust" tool to modify brightness, contrast, and exposure.
  • Click "Tick" to apply your visual settings.
adjust visual appearance fundraiser video example
8
Apply Finishing Touches and Export
  • Play your video for review.
  • Tap the "Export" button to finalize and save your nonprofit video.
preview final results export charity video

Note: Use Filmora on Desktop to Access Pro-level Features

noteWondershare Filmora is also available as desktop software and is perfect for beginners who have no experience in editing. If you want to access some pro-level features, then the desktop version contains features such as motion tracking, which are elaborated further:

  1. Motion Tracking: Highlight donors in your videos by tracking them and attaching names to make the message more personal and engaging.
  2. Color Grading (LUTs): Use dramatic color tones to trigger emotions that match your cause and help viewers feel more connected to your message.
  3. Split Screen Templates: Show before-and-after footage at once to increase storytelling impact and showcase a broader view of your nonprofit work.
  4. Keyframing: Animate donation progress bars to keep viewers' attention and guide them through important parts of the video naturally.
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Part 3. Fundraising Video Examples to Take Inspiration From

Having discussed the steps to create a clip, here are the fundraising video examples that you can use as inspiration:

A Global Charity Campaign

This is UNICEF's campaign for every child, which focuses on showing the faces of different children from all over the world. It zooms in on their faces to show them closely and uses the Crop & Zoom feature that is also available in Filmora's editing, enabling fundraising campaign owners to trigger the emotions of the audience and gather donations.

A Small Local Non-Profit Video

The video uses storytelling to tell about how, through the support of sponsors, they were able to prepare meals for children. These children don't know where their next meal will come from and struggle to get food, so Generosity Feeds is here to help them. It interviews the owners of different sponsoring companies and thus adds emotions through the transitions, which you can also add while editing on Filmora.

A Children's Healthcare Appeal

It is one of the best nonprofit fundraising videos that tells the story of a leader in pediatric cardiology for over thirty years. From showing the children being treated to the interviews of the doctors telling how they do it, the clip uses engaging titles to tell the names of the doctors. With Filmora, you can create titles and add them in different colors and fonts.

An Animal Rescue Organization Campaign

The campaign video tells the story of how, for over sixty-five years, the Animal Welfare Association has kept local pets safe. They have protected them throughout but need support in the form of donations. In Filmora, you can combine the images and short clips like they have done in this video to create an engaging slideshow of different clips from your animal rescue campaign.

A Successful Crowdfunding Video

In this charity video, they have created a complete scenario to explain why they need donations. Kids go to the park to play and not to pick up the garbage of others, which is why you need to donate to CleanApp's campaign, so they can make the parks clean. With Filmora, you can also add royalty-free music to your crowdfunding campaign, as they have added it to the video.

Part 4. Where to Share Your Fundraising Video for Maximum Impact

The following are some of the major platforms that creators can utilize for distributing their nonprofit or charity videos:

Website & Landing Pages: Add your video on the major pages of your website so the visitors can instantly connect with your mission.

website and landing pages fundraisers

Email Newsletters: Include the video in your email campaigns to maximize their engagement and get more donations.

newsletters charity organizations

Social Media Platforms: Customize and share the fundraising video across different platforms such as Instagram and LinkedIn to help them get more reach.

social media platforms nonprofit video

YouTube Channel: Upload your campaign on your official YouTube channel with a powerful title and add donation links to maximize their visibility and action.

youtube channel fundraiser video ideas

Crowdfunding Pages: You can enhance your campaign by adding a video to different sites such as GoFundMe and more.

gather funds using crowd funding pages

Partnership Outreach: Send your video to your partners and influencers to expand your reach through their networks.

partnership outreach charity video ideas

Community Events or Presentations: Play your video at different events or webinars so the live audiences can develop an emotional connection with it.

carry out charity events or presentations

Conclusion

To summarize, this article discussed the ideas for creating a nonprofit video and also provided some major examples. It also mentioned a tool, Wondershare Filmora, that creators can use for adding accurate AI captions to their fundraising videos.

Moreover, you can also enhance storytelling in your charity videos by adding engaging transitions and effects. Later on, you can upload the clip directly to YouTube from Filmora without needing to download it first.

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