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If you're investing time in making a video for your fundraising campaign, you're already doing a good job. Non-profit video campaigns have the power to engage the audience emotionally and encourage donations.
To help you make an effective nonprofit video, this article discusses some of the great examples and ideas that you can follow. Therefore, start exploring it and utilize the provided tips to show your magic.
In this article
Part 1. Creative Fundraising Video Ideas for Nonprofits
Here are some creative fundraising video ideas that you can utilize for your next nonprofit campaign:
🎬 Story-Driven Appeal: Showcase a family that your nonprofit has helped and let them share their story. Their personal story will show donors the real-life impact of their support and build an emotional connection.
📹 "Day in the Life" Format: Indicate to viewers how a volunteer or staff member benefiting from their services spends their day. It is a way to humanize your cause and show the daily impact donations have.
❤️ Thank You Video: Create a heartfelt charity video that thanks donors by combining short clips from beneficiaries and their team members. You can also highlight the results of their contributions.
🔁 Before and After Transformation: Showcase the results of your work through clear before-and-after visuals. It can be anything from a rebuilt home to the improved health of a human being.
🎯 Mission Intro Video: Introduce your nonprofit's goals and values using your story and engaging visuals. This will help the new audience to understand your cause and inspire them to join your mission.
📢 Social Challenge Video: Launch a fun and shareable challenge that encourages people to donate and tag friends to do the same. It also helps to get engagement online and turn your donors into advocates.
Part 2. Step-by-Step Guide to Create a Fundraising Video
Creative ideas for your fundraising video aren't enough because it's the visuals that can grab attention and urge them to donate. Nowadays, most individuals struggle due to complicated softwares and also have limited experience in editing a fundraising video. Even if you are a beginner with no editing experience, you can use the Filmora Mobile App [Android/iOS].
Moreover, the tool contains video templates that you can edit as needed. Another prominent feature of the Filmora App is generating accurate captions to your fundraising videos.
Users can also benefit from the built-in transitions, which make their clips more engaging and help nonprofits tell their stories with clarity and impact.
Secure DownloadDetailed Guide for Making Your Fundraising Video with the Filmora App
The following is a detailed guide that you can utilize for making your fundraising video using the Filmora App:
- Step 1: Import Footage or Template
- Step 2: Trim & Arrange Clips
- Step 3: Add Titles & AI Captions
- Step 4: Transitions & Effects
- Step 5: Add Background Music
- Step 6: Audio Denoise & Voice Enhancement
- Step 7: Adjust Visual Appearance
- Step 8: Export the Video
- Click the "Template" button at the bottom, select a video, and click "Use".
- Import clips from your gallery and choose "Edit" to start.
- Use the "Trim" option to adjust your clips.
- Drag clips on the timeline to organize and cut unwanted parts.
- Click "Text", choose "T+" to add your custom title.
- Select "AI Captions" > "Add English (US) Captions" for auto-subtitles.
- Tap between clips to open transition options.
- Pick a template and confirm with the "Tick" icon.
- Apply trendy effects from the "Effect" menu.
- Go to "Audio" at the bottom to browse music.
- Choose a royalty-free track and tap the "+" icon to add.
- Select "Extract Audio" to clean up background noise.
- Click "Volume" to adjust fade in/out and confirm with "Tick".
- Use the "Adjust" tool to modify brightness, contrast, and exposure.
- Click "Tick" to apply your visual settings.
- Play your video for review.
- Tap the "Export" button to finalize and save your nonprofit video.
Note: Use Filmora on Desktop to Access Pro-level Features
Wondershare Filmora is also available as desktop software and is perfect for beginners who have no experience in editing. If you want to access some pro-level features, then the desktop version contains features such as motion tracking, which are elaborated further:
- Motion Tracking: Highlight donors in your videos by tracking them and attaching names to make the message more personal and engaging.
- Color Grading (LUTs): Use dramatic color tones to trigger emotions that match your cause and help viewers feel more connected to your message.
- Split Screen Templates: Show before-and-after footage at once to increase storytelling impact and showcase a broader view of your nonprofit work.
- Keyframing: Animate donation progress bars to keep viewers' attention and guide them through important parts of the video naturally.
Part 3. Fundraising Video Examples to Take Inspiration From
Having discussed the steps to create a clip, here are the fundraising video examples that you can use as inspiration:
A Global Charity Campaign
This is UNICEF's campaign for every child, which focuses on showing the faces of different children from all over the world. It zooms in on their faces to show them closely and uses the Crop & Zoom feature that is also available in Filmora's editing, enabling fundraising campaign owners to trigger the emotions of the audience and gather donations.
A Small Local Non-Profit Video
The video uses storytelling to tell about how, through the support of sponsors, they were able to prepare meals for children. These children don't know where their next meal will come from and struggle to get food, so Generosity Feeds is here to help them. It interviews the owners of different sponsoring companies and thus adds emotions through the transitions, which you can also add while editing on Filmora.
A Children's Healthcare Appeal
It is one of the best nonprofit fundraising videos that tells the story of a leader in pediatric cardiology for over thirty years. From showing the children being treated to the interviews of the doctors telling how they do it, the clip uses engaging titles to tell the names of the doctors. With Filmora, you can create titles and add them in different colors and fonts.
An Animal Rescue Organization Campaign
The campaign video tells the story of how, for over sixty-five years, the Animal Welfare Association has kept local pets safe. They have protected them throughout but need support in the form of donations. In Filmora, you can combine the images and short clips like they have done in this video to create an engaging slideshow of different clips from your animal rescue campaign.
A Successful Crowdfunding Video
In this charity video, they have created a complete scenario to explain why they need donations. Kids go to the park to play and not to pick up the garbage of others, which is why you need to donate to CleanApp's campaign, so they can make the parks clean. With Filmora, you can also add royalty-free music to your crowdfunding campaign, as they have added it to the video.
Part 4. Where to Share Your Fundraising Video for Maximum Impact
The following are some of the major platforms that creators can utilize for distributing their nonprofit or charity videos:
Website & Landing Pages: Add your video on the major pages of your website so the visitors can instantly connect with your mission.
Email Newsletters: Include the video in your email campaigns to maximize their engagement and get more donations.
Social Media Platforms: Customize and share the fundraising video across different platforms such as Instagram and LinkedIn to help them get more reach.
YouTube Channel: Upload your campaign on your official YouTube channel with a powerful title and add donation links to maximize their visibility and action.
Crowdfunding Pages: You can enhance your campaign by adding a video to different sites such as GoFundMe and more.
Partnership Outreach: Send your video to your partners and influencers to expand your reach through their networks.
Community Events or Presentations: Play your video at different events or webinars so the live audiences can develop an emotional connection with it.
Conclusion
To summarize, this article discussed the ideas for creating a nonprofit video and also provided some major examples. It also mentioned a tool, Wondershare Filmora, that creators can use for adding accurate AI captions to their fundraising videos.
Moreover, you can also enhance storytelling in your charity videos by adding engaging transitions and effects. Later on, you can upload the clip directly to YouTube from Filmora without needing to download it first.
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