Top 20 Real Estate Christmas Marketing Ideas to Try Out This Year

Just because it’s the holiday season doesn’t mean you should stop with your real estate marketing. It’s exactly the opposite. This is a crucial period when agencies can connect with potential buyers and start new connections that might turn into sales.

However, real estate Christmas marketing is different from your regular strategies, and you need a more themed approach. Don’t worry, we’re here to help! Today, we’ll share some of the best Christmas marketing ideas for realtors.

Why Does Real Estate Christmas Marketing Matter?

Why should you care about real estate Christmas marketing? The holidays are filled with cozy family moments, and it’s generally an emotional period when people are excited about the future and open to making important life-changing decisions.

Of course, not everyone is looking for a new home to buy during Christmas, but realtors can use this opportunity to stand out from their competitors and acquire new leads. You can use this opportunity when many competitors are inactive to get ahead.

That doesn’t mean sending out cold emails or calls and offering listings. Instead, the winter holidays are a great period to engage potential leads, discuss potential opportunities, and prepare them for when the time is right.

Christmas Marketing Ideas of Realtors

Here are some of the best real estate holiday marketing ideas to consider.

Personalized Gifts

Send personalized gifts to your current and past clients to show them you care. Consider custom holiday cards, postcards, or small gifts you know they’ll like. Make sure to attach a personalized text with their name and their new address.

Show your clients you value their trust and hope they’ll make many great memories in their new home. Not only will this help re-engage clients, but it might also boost your referrals and word-of-mouth marketing.

Christmas-Themed House Staging

Open house tours during the holiday season are an excellent opportunity to create an inviting and warm atmosphere that brings a smile to people’s faces. Various Christmas lights, decorations, and motifs create a festive atmosphere.

Combine this with the right fragrance to create an even more powerful and inviting experience and make the visitors grow fond of the property. Ultimately, you can also offer free warm beverages, sweets, and snacks to create a Christmassy atmosphere and make people feel at home.

Personalized Holiday Cards

Holiday cards are a norm. Everyone sends and receives them at Christmas. You want to make your past and future clients think of you as a friend and someone they can trust, and sending heartfelt cards can help.

You can send out email cards, but you should also consider using traditional mail and sending them directly to their mailbox. Write your messages personally and wish your clients all the best. Invest in quality visuals and use various templates to make a great impression.

Showcase the Christmas Spirit in Your Photos

Showcasing polished and consistent photos is essential in real estate marketing. The only difference during the holiday season is that you must include Christmas elements. Regardless of which photos you publish or share, they should include all the best-known Christmas symbols.

You can use angels, bells, candles, gifts, candy canes, sweets, Christmas trees, stars, evergreens, Santa Claus, gingerbread cookies, etc. Find creative and fun ways to incorporate these symbols within your pictures and add best wishes if possible.

Send out Festive Video Updates

You can utilize video marketing during Christmas to improve your results. The key to creating engaging Christmas real estate marketing videos is to create stories that evoke excitement, warmth, joy, nostalgia, etc.

You can use AI video creation tools like Wondershare Filmora to share heartwarming tales or offer humorous insights to intertwine with your services. Your primary focus should be on emotion rather than promoting your services. Embrace the spirit of Christmas and use merry tunes, visuals, and meaningful messages.

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Share Inspirational Stories

Christmas holidays are the most inspiring period. It’s the best opportunity to share inspiring success stories to build engagement and social proof. You can create client testimonials using AI tools and create Christmassy avatars.

On the other hand, consider racing out to your past clients and recording video interviews about their stories. You can also ask them to leave honest reviews and tell everyone else what they liked about working with you. Make sure to edit these videos and make them heartwarming.

Wish Everyone a Merry Christmas

You should use every opportunity and every interaction with your previous, current, and future clients to wish them a Merry Christmas. For example, whenever you’re emailing someone, wish them a Merry Christmas and include your content information along with a picture of yourself.

On the other hand, you can use social media to spread messages of joy. Consider adding quotes from favorite Christmas jingles or songs. Every interaction should be merry and worthy of the Christmas spirit.

Organize Community Events

During the winter holidays, there are many local community events. Participating in these or organizing your own community events is generally a good idea, as this is the time when people come together and help each other.

Use this opportunity to engage with the local community and provide support where needed. You can meet new people, talk to them, promote your brand, and build your reputation. All your contributions will be associated with your brand and can powerfully catalyze prospective customers and the local community.

Host a Christmas Party

People are ready to relax, enjoy themselves, and take a well-deserved break during the holiday season. You can host various Christmas parties to network and acquire more valuable contacts. Some of the tips you should consider when hosting a Christmas party are to:

• Set a budget and find the right holiday theme.
• Find a great venue where people will feel comfortable.
• Determine who to invite, where, and in what way.
• Create amazing invitations.
• Organize various interactive activities that fit in with the general theme of the party.

Give Back to Those in Need

Christmas is the best period to give something back to those in need. You can organize your whole company, colleagues, and loved ones to do something meaningful for others. You can organize charities, do community work, donate money, or participate in charitable events.

Your good deeds will be noticed. You can organize a grocery shopping trip for the poor, buy gifts for children, visit the children’s hospital, help the elderly in the neighborhood, or create organized groups with parents.

Be Festive on Social Media

Social media should always be a big part of your overall marketing efforts. It allows you to get creative and engage many people. For example, you can organize a contest to encourage your past clients to share holiday home decorations.

You can also share listings you've previously decorated in the spirit of Christmas. Another idea is to organize a Christmas recipe exchange on social media to make everyone feel joy and warmth. Share your favorite recipes and encourage your followers to share them.

Add Christmas Spirit to Your Emails

All your emails should be coated in the job of the Christmas spirit. Try to be festive in each email message. Use different festive emojis and language to engage recipients. Create festive email templates with different fonts, images, colors, and Christmas symbols.

You can add more storytelling and create longer emails that share heartwarming stories that can showcase our services and brand. Add user-generated content and testimonials to your emails, and say Merry Christmas to everyone.

Talk About the Upcoming Hot Trends for the New Year

The winter holiday season marks the end of a bustling year and a chance for new beginnings. It’s the perfect opportunity to look ahead and share some hot insights and trends that will shape the real estate market in the next year. Stay ahead of the curve and establish yourself as an authority and industry leader with valuable analysis and insights.

Talk about your ideas and share them through different types of content. You can share your takes through email, social media, and videos. Show everyone you’re ready for the next year and can take on any challenge.

Create Christmas-Themed Neighborhood Guides

Christmas-themed neighborhood guides can help educate people in a specific neighborhood about issues, the best stores, parking areas, maintenance, etc. For example, you can create ultimate guide articles that give clients all the whos, wheres, and whats of a specific area.

On the other hand, you can narrow down the topic and focus more on giving detailed instructions. You can use a cheerful and Christmassy tone in these guides to awaken holiday emotions. Give background information about the neighborhood, specific places, or the whole city and mention any fun activities during Christmas.

Create a Christmas Countdown

One of the most fun ways to engage people is to create a Christmas countdown and get them involved. You can use the traditional 24-day Christmas countdown or shorten it to 12 days. Post interesting facts or tips for each day leading to the big day.

Share interesting Christmas stories, talk about some fun facts, or share inspirational stories. Consider adding questions to engage people in the comments, and you can even organize a contest and hand out rewards to people with the best comments, insights, or answers.

Offer Hidden Holiday Discounts

Everyone likes holiday gifts, and this is the time of the year when people get the most presents and discounts. It’s also the time of the year when people are most generous. That’s why you should use this opportunity to offer exclusive incentives, deals, and discounts.

You can offer special discounts on closing costs, complementary gifts, home staging services, mystery presents, etc. Get creative with your ideas and try to bring the Christmas spirit alive. That will help create urgency and a sense of excitement with potential clients.

Offer Property Advice Related to Winter

Guides, how-to articles, and expert advice are all valuable marketing content you can use to engage, attract, and retain clients. You can offer advice related to the winter season during the Christmas period. All this information has been welcomed by clients since the winter period, which carries its own unique challenges.

Ultimately, nobody wants their property damaged for whatever reason. You can create blogs, articles, or videos that offer guidance on maintenance, common issues, cleaning, safety types, heating problems, insulation issues, leakage, etc.

Create/Share Christmas Memes

As mentioned earlier, Christmas is when everyone feels festive, fun, and relaxed. That allows you to share some less serious content, like Christmas memes related to real estate. They’re fun and can boost engagement on your social media posts, and you can also use them to advertise your brand and services.

Get creative with different puns and famous references related to Christmas. Consider entertaining your audiences and sharing special moments with clients on social media. Don’t try to push your services, but make sure people don’t forget who you are and what you do.

Organize a Local Vendor Market

Start a community tradition by organizing a local Christmas vendor market. Invite different craftspeople and vendors to participate in the event. You can find local vendors on Facebook Marketplace and other platforms.

Sponsor the event and consider combining a vendor market with a home tour. Don’t forget to have a stack of business cards nearby and share them with everyone you talk with. Many people look forward to these events, which might be a good opportunity to engage future clients.

Be Festive!

Our last real estate Christmas marketing tip is to be festive and show that you enjoy the spirit of Christmas. This is a special time of the year for everyone, not only your potential clients. You should enjoy it yourself and try to help everyone have a jolly time.

Being natural and connecting with people on an emotional level can go a long way. It’s especially true in the real estate business, where people feel like they should get to know their realtors before giving them their trust.

Conclusion

Everyone gets busy throughout the year. Sadly, people often forget that their friends and loved ones are the most important things in their lives.

While it can be challenging to stay in touch with everyone and have an honest relationship with the people you meet, the holiday season allows everyone to slow down, laugh, and enjoy the simpler things in life. This excitement can be an excellent catalyst for establishing meaningful relationships and spreading your network.