Filmora
Filmora - AI Video Editor
Edit Faster, Smarter and Easier!
OPEN
Make Explainer Videos in Filmora
Craft compelling app explainer videos with Filmora.
  • Various AI editing tools to increase your video creation efficiency.
  • Offer popular templates and royalty-free creative resources.
  • Cross-platform functionality for editing everywhere.
Edit Video for Free Edit Video for Free
qrcode-img
Scan to get the Filmora App
Sicherer Download 100% Security Verified | No Subscription Required | No Malware

How to Make a Killer App Explanation Video That Gets More Downloads

James Hogan
James Hogan Originally published Feb 27, 25, updated Mar 01, 25
12 min(s)

Ever tried downloading an app but had no clue what it actually does? Imagine scrolling through the App Store, and instead of reading a long, boring description, you see a short, engaging video that instantly shows how the app works and why you need it. That's the power of an app explainer video!

But if you're new to this, it's totally understandable if you're not sure where to start—let alone how to make one that actually turns viewers into users. No worries though, because in this guide we'll break it all down—what makes a great app explanation video, and even some real-world examples of successful app explainer videos.

example of app explainer video

Just scroll down to find out more!

In this article
    1. What's an App Explainer Video
    2. Why Does Your App Need One?
    3. Key Elements of a Killer App Explainer Video
    1. How to Create an App Explainer Video Instantly with Templates
    2. How to Create an App Explainer Video Manually with Filmora
    1. Groundswell
    2. JoyScore
    3. Duolingo

Part 1. Essential Guide to Crafting Impactful App Explainer Videos

What's an App Explainer Video

Basically, an app explainer video is a short, engaging video that quickly shows what your app does, how it works, and why people should download it. You've probably seen these videos on App Store and Google Play listings, social media ads, and even website landing pages—because they work!

Why Does Your App Need One?

A great app explanation video helps more people discover your app since videos stand out on the App Store, Play Store, and social media. It also makes it super easy to show what your app does without long, boring text. Most importantly, it turns viewers into downloads—because when people see your app in action, they're way more likely to hit install!

Key Elements of a Killer App Explainer Video

That said, if you want your app explainer video to stand out and actually get people to download your app, you need to nail a few key elements. Here's what makes a great one:

  • A Clear & Engaging Script: Keep it short, simple, and focused on how your app benefits users. Nobody wants to sit through a long-winded pitch!
  • Eye-Catching Visuals: Use screen recordings, animations, or motion graphics to show your app in action and keep things visually interesting.
  • Great Background Music & Voiceover: A solid soundtrack and a clear, engaging voiceover can make your video much more enjoyable to watch. Don't forget to add voiceover for a personal touch!
  • A Strong Call to Action (CTA): Don't leave viewers hanging! Tell them exactly what to do next—download the app, visit your website, or learn more.

Part 2. How to Create an App Explainer Video That Turns Viewers Into Users

Now that you know what makes a killer app explainer video, let's talk about how to actually make one! You don't need to be a pro editor to create a high-quality video—all you need is the right tool. And when it comes to making an explainer video that checks all the boxes, there is no better option than Wondershare Filmora.

create app explainer video with filmora

Here's how Filmora makes the process super easy:

  • Explainer Video Templates: Filmora has tons of ready-made templates to help you create a professional-looking video in minutes so you don't have to start from scratch.
  • Screen & Voice Recorder: Easily capture your app in action with Filmora's built-in screen recorder, and add a high-quality voiceover right in the app to explain everything clearly.
  • Complete Editing Toolkit: You can trim, delete, and edit your video clips in Filmora, making your video look smooth, polished, and engaging.
  • Extensive Media Library: Filmora is packed with transitions, filters, stickers, and cool video effects to make your app explainer video stand out.
  • Advanced Features: Filmora is filled with many powerful features that can take your video to the next level such as Text-to-Speech, AI Copywriting, AI Music Generator, and more.
  • Easy Sharing: Once you create your app explanation video, you can share it to various social media such as Facebook, YouTube, TikTok, Instagram, and more.

Not to mention, Filmora is super affordable—even with all these awesome features! It offers flexible pricing plans, plus a free version so you can test it out before committing. With tons of templates and a massive library of effects, you can easily create app explainers that fit your style.

Make App Explanation Video Easily
Make App Explanation Video Easily

Now, let's dive into the different ways to make a mobile app explainer video. Follow these two simple guides to get started!

How to Create an App Explainer Video with Templates

How to Create an App Explainer Video Instantly with Templates

Step 1. Access Filmora and Start a New Project

If you haven't done so yet, download and install the latest version of Filmora on your computer. Once it's set up, launch the program and click "New Project" to start creating your video!

open filmora and select new project
Try It Free Try It Free
tiktok video editing app qrcode
secure-iconsecure download
Step 2. Add Background Video

Now that you're in Filmora's editing timeline, start by adding a background video for your app descriptions. Go to the "Stock Media" tab and browse through the available options. A warm and simple background works best for this. Once you've found the right one, just drag it into the timeline and adjust the video duration in the property panel on the right.

use filmora stock media for background
Step 3. Choose Templates

Next, go to the "Templates" section and type "App" in the search bar to find a variety of app explainer video templates. For example, if you're creating a mobile app explainer video for a fitness music app, pick a template that fits the theme. Then, drag it onto the timeline, placing it above the background video.

select app explainer templates on filmora
Step 4. Modify the Template

Now, click on "7 items to be replaced" in the timeline. Replace the placeholders with your own app photos and videos by selecting each one and uploading your files. To make your app explainer more engaging, especially since this example is about creating playlists for workouts, focus on showing people using the app while exercising instead of just displaying the app itself.

swap template photos with your app

Next, go to the property panel on the right and click "Text" to start customizing. Here, you can add key details about your app, like its best features and benefits.

customize template text
Step 5. Add Descriptions Using Title Text

To make your app more appealing and get people excited to download it, add catchy taglines or descriptions to grab attention. To make them stand out, go to the "Titles" tab, browse through Filmora's unique options, and drag the one you like onto your video wherever it fits best.

choose filmora title text

Next, open the property panel, click on "Text", and edit the descriptions or taglines to fit your app. Adjust the position until everything looks just right.

edit text and adjust position
Step 6. Record Voiceovers

As you can see and hear for yourself, the template already includes background music, so now you just need a voiceover to guide your viewers. To add one, go to the "Media" tab, click "Record", and select "Record Voiceover".

record voiceover from filmora recorder

Then, record your narration about the app and ensure it matches the length of your explainer video. Once you're done, the voiceover will be added to the timeline automatically. You can then adjust the audio levels in the property panel on the right, making sure it blends well with the background music and doesn't get drowned out.

add narration and adjust audio settings
Step 7. Save Your Video

Before saving your video, check out the media library for filters, stickers, and transitions to make it even more eye-catching! Once you're happy with it, click "Export" in the top-right corner. To save it to your device, select "Local", or if you're posting it online, choose "Social Media". Before finishing, make sure to update the title, description, format, and resolution so everything looks perfect!

export and share your video

How to Create an App Explainer Video Manually with Filmora

If you prefer to have more control over your app explainer video instead of using templates, you can create it from scratch. To switch things up, since the last example was about a workout playlist app, this time let's make an app explanation video for a fitness tracking app. Here's how you can do it step by step using Filmora:

How to Create an App Explainer Video Manually with Filmora
Step 1. Open Filmora and add background video

Just like before, open Filmora, select "New Project", and go to the "Stock Media" tab to add a background video for your app descriptions. Don't forget to adjust the video duration in the "Property Panel" on the right.

use filmora stock media for background
Step 2. Upload your app clips

Since the last example didn't show the app's interface, let's do that this time. To do that, go to the "Media" tab, click "Import", and upload all your fitness app photos. Then, drag and place them on the timeline where they fit best.

import your app interface pictures

If you're creating a video for a desktop app instead, you can use Filmora's screen recorder to capture how the app looks and works in action. To learn how the feature works, check out: Filmora Recording Official Guide.

Step 3. Add descriptions

Just like before, you'll want to make your app more appealing and get people excited to download it. Add catchy taglines or descriptions to grab attention. Go to the "Titles" tab and explore Filmora's unique options. Then, open the property panel, click on "Text", edit the message, and adjust its position until it looks just right.

apply and edit filmora title text
Step 4. Insert background music

To make your mobile app explainer video more engaging, add some background music. Filmora's built-in music library makes it easy to set the right vibe. Just go to the "Audio" tab and use the search bar to find the perfect track.

Once you find one you like, drag it onto the timeline to add it to your video. You can also adjust the volume and other audio settings in the property panel on the right.

choose background music from filmora library
Step 5. Add narration with text-to-speech

Once you've added background music, it's time to add your narration. Instead of recording it yourself like in the previous example, try using Filmora's Text-to-Speech feature. Just click "Audio" in the top menu, select "Text to Speech", and hit "Start".

find the text to speech feature

In the next window, type out your app explainer narration. If you're unsure what to say, you can use Filmora's AI Copywriting to generate a script—just choose a category, click "Generate", and it'll create one for you.

generate narration script with ai copywriting

Once you have the script, paste it in, pick a voice, and adjust settings like speed and pitch to make it sound just right. When you're happy with it, click "Generate", and AI will create the voiceover for you!

generate voice narration with ai
Step 6. Enhance with stickers and transitions

Make your video more fun and polished by adding stickers and transitions! Just head to the "Stickers" tab, pick the ones you like, and place them where they fit best in your video. You can adjust their size and duration however you like to match your creative vision!

apply and edit stickers from library

Next, head to the "Transitions" tab, choose one you like, and drag it between two clips on the timeline. This makes your video flow smoothly instead of jumping abruptly from one scene to another.

apply transitions throughout the video
Step 7. Save your video

Once your video is ready, click "Export" in the top-right corner. Choose "Local" to save it to your device or "Social Media" to upload it directly online. Before finishing, make sure to update the title, description, format, and resolution so everything looks perfect!

export and share your video
Try It Free Try It Free
tiktok video editing app qrcode
secure-iconsecure download

Part 3. Successful App Explainer Videos

As you can see, learning how to make an app explainer video with Filmora is fast, simple, and fun. But here's the thing… knowing how to make one is just the first step. The real challenge is making a video that grabs attention and actually gets people to download your app—that's a whole different game.

So, how do you make an app explainer that really works? Well, the best way to learn is by looking at real examples! So, let's see some successful app explainer videos and break down what makes them so effective.

1. Groundswell

App: Groundswell, an app designed to inspire young people to become philanthropists

  • Video Style: Quick-edit style that clearly showcases the app's purpose
  • Features: Smooth display of the app's features and how it works
  • Narration & Text: Combination of narration and on-screen text for easy understanding
  • Outcome: Viewers know exactly where to download the app by the end of the video

2. JoyScore

App: JoyScore, designed to help people find inner peace and reduce stress

  • Tone: Warm, calming tone with relaxing background music to match the app's purpose
  • Visuals: Shows exactly how the app looks on a mobile device
  • Effectiveness: Helps viewers easily understand how the app works

3. Duolingo

App: Duolingo, a language-learning app

  • Creative Approach: Uses fun and smooth animations featuring a character to represent the app's purpose
  • Visuals: The character runs around, earns points, and demonstrates language skills
  • Engagement: Fun and engaging approach that stands out and keeps viewers interested
  • Outcome: Effectively shows how the app works in an entertaining way

Conclusion

Creating an app explanation video is a great way to help potential users understand your app better and boost downloads. So, this guide breaks down how to make an effective app explainer video, covering key elements and real examples of successful app videos. Plus, with Wondershare Filmora, you have everything you need to create a mobile app explainer video.

Whether using ready-made templates or customizing the video from scratch for more control, Filmora provides all the tools needed. Moreover, with features like a built-in screen recorder, an extensive media library, and advanced editing options, it makes the process smooth and helps create a professional, engaging video.

James Hogan
James Hogan Mar 01, 25
Share article: