Pan and Zoom in After Effects

By Mar 07,2017 21:21 pm

The Ken Burns Effect is mainly the panning and zooming effect which is used in videography of still images to create a certain experience or ambiance through the effect.

It brings focus to what you want the viewer to pay attention to. It is a useful effect that is commonly used in videography especially of still images.

Below is a list of appropriate instances and purposes best suited for the use of this effect:

  • If you want to bring certain still images to life.
  • To prevent the viewer from being bored with a monotonous sight on screen for too long.
  • To bring the viewer’s focus on the element you wish to highlight.
  • To enhance the motion effect in your final video.

4 Tips on How to zoom in/out on After Effects

1.Planned and Purposeful Zooming

The main objective here when zooming in is to get a grasp on the viewer and create intimacy with the video. Whereas when zooming out more detail is exposed. There should be proper attention paid towards the intention of zooming and over zooming should be avoided at all costs.

2.Varying Motion

Try to play around with the pan and zoom motion, do not allow your moves to be monotonous throughout. Be diverse.

3.Careful with the Speed

You do not want to move in or out too fast or too slow, that could easily ruin the entire effect. Timing and speed both matter immensely for this effect to have a meaningful impact.


Avoid hard transitions. When transitioning from one focal point to another be steady and calm and try not to make it sudden but rather meaningful.

How to Pan and Zoom (Ken Burns effect) in After Effects

After effects provides its users to apply the pan and zoom effect to videos by following the following process:

  1. Start the program and open a new project.
  2. Import the required file onto the project file.
  3. Scale and position the image.
  4. Next animate the scale and position according to the required zoom effect.
  5. Shift+Click on the keyframes to select all, next cntrl+click on one of the first ones and then click Keyframe Assistant>Easy Ease.
  6. Save changes.

How to Create Pan and Zoom easily

The lengthy process and complication can be avoided by using Wondershare Filmora as an alternative as it is a more user friendly option.

The method to do so using Filmora is as below

  1. Start the program and import files.
  2. Drag and drop the required image on to the timeline.
  3. Select and right click the image and then click on “Zoom and Crop” from the drop down menu.
  4. Select Pan and Zoom.
  5. The start and end frame will appear in red and blue respectively on the video viewer.
  6. Make required adjustment.
  7. Export and save the file.
  8. No hassle.

Download Win Version Download Mac Version

Related Articles


Product-related questions? Speak directly to our Support Team >>

• After Effects User Guide
1. Basic Editing+
2. Animation editing+
3. Advanced Edtiing+
4. Tips and Tricks+