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Ultimate Guide on Google Podcast Upload in 2024

This article explores the importance of Google Podcasts, including requirements for uploading content and tips for increasing visibility.
Liza Brown
Liza Brown Originally published Apr 07, 23, updated Jan 17, 24

Do you record podcasts? Do you also want to make your content available to more listeners? Welcome to the Ultimate Guide on Google Podcast upload.

This guide will show you the steps you need to take to upload your podcast to Google Podcasts. Whether you're new to podcasting or a pro, we will provide you with the most up-to-date information and tips. We will also ensure your podcast is easily discoverable on Google Podcasts. Let's get started.

In this article
  1. Part 1. Why Is It Important To Upload Podcasts on Google?
  2. Part 2. Prerequisites for Google Podcast Submission
  3. Part 3. How To Submit Podcasts to Google Podcasts?
  4. Part 4. Where Can Google Podcasts Show Your Podcast?
  5. Part 5. 3 Most Effective Tips To Increase Subscribers for Google Podcasts

Part 1. Why Is It Important To Upload Podcasts on Google?

Podcasts have replaced radio and TV. They are now a new and popular way to share information, entertainment, and knowledge. In case to get the most out of them, it's essential to make them reach more people. You can do it by uploading your podcasts on Google Podcasts.

Because when you share your podcast on Google, you're giving your listeners a chance to find you. It can also help you grow your audience in a variety of ways, such as:

Benefits of uploading your podcast to Google Podcasts

  • Credibility: Uploading to Google Podcasts increase credibility about the content quality.
  • Discoverability: People can easily find you because it boosts search ranking and visibility.
  • Exposure: It increases potential listeners and reaches a broader audience.
  • Subscriptions: Google Podcasts app offers easy subscriptions.
  • Email/RSS feeds: Uploading to Google Podcasts facilitates email/RSS sharing.
screenshot of google search podcast

Now that we know the importance of uploading podcasts to Google. Let's see how to do it.

Part 2. Prerequisites for Google Podcast Submission

If you're new to podcasting or looking to submit a podcast to Google Podcasts. You should know the following requirements:

  1. The podcast must be submitted as an RSS feed.
  2. It must be available and not blocked by restrictive access settings.
  3. It must Include a cover art image and the title of your podcast.
  4. Prepare a summary and description of your podcast.
  5. Ensure the episodes are tagged with descriptive titles, descriptions, and categories.
  6. The podcast's episodes should be formatted and encoded as MP3s.
  7. It must not contain any copyrighted material.
  8. The feed should have only HTTP or HTTPS. Don't mix URLs across your feed, homepage, and audio files.

Part 3. How To Submit Podcasts to Google Podcasts?

Now that you understand the importance of Google Podcasts and the requirements to upload your podcast. You may be wondering how to submit it.

Getting your podcasts on Google Podcasts is an effortless task, and it won't take much time. Here's a simple overview of the process: How to upload podcasts on Google podcasts.

Step1 Find your podcast's RSS feed

You can access your podcast's host to find the RSS feed. Each hosting site differs from the others, but finding RSS is easy. Once you have located your feed, copy it to paste later (When required).

Step2 Log in to Google Podcasts Manager

Go to the Google Podcasts Manager and login into your account to get on with the verification process. Once you log in, click on Start now, and you will be taken to the next page, where you can start the verification process.

start now page

Step3 Add your podcast's RSS feed

Now it's time to paste the RSS feed you copied earlier from your podcast host. After entering the RSS feed, click on the Next step to move further.

pasting the rss feed

Step4 Verify your RSS feed

If you logged in with the same google account associated with your Google podcasts, Google would verify it instantly. But if your podcast is linked with any other email address, you must perform a few more steps. First, Google will send an email to that email address. Then, you can follow the process to complete the verification.

It's as easy as that! With these steps, you can successfully submit your podcast to Google Podcasts and reach a wider audience.

Part 4. Where Can Google Podcasts Show Your Podcast?

As a podcast creator, it's important to understand where your podcast can be featured on Google Podcasts. It can help you reach a broad audience and increase your number of listeners. Here are all the places where your podcast can be shown on Google Podcasts:

  • Google Search Engine Result Page (SERP)
  • Google Podcasts website: google.com
  • Google Search app on Android devices
  • Google Search app on iOS devices
  • Google Assistant on Android and iOS devices
  • Google Home and other smart speakers with Google Assistant
  • Google Nest smart displays with Google Assistant
  • Android Auto in-car infotainment systems
  • Google Podcasts app on Android and iOS devices
  • Chromecast and other devices with Chromecast built-in (such as TVs and soundbars)
  • Android TV

By understanding where your podcast can be shown on Google Podcasts, you can optimize your podcast's information and content to improve its visibility on the platform. It can help you reach a larger audience and increase your listeners.

Now that we are familiar with Google Podcasts. Let's learn some important tips to increase subscribers.

Part 5. 3 Most Effective Tips To Increase Subscribers for Google Podcasts

Google Podcasts is a great way to get your message out there and increase your subscriber base. Let's learn about the three practical tips to get the most out of Google Podcasts:

1.Continually making podcasts to Google Podcasts

Consistency is the key. If you want to increase subscribers, you need to upload podcasts regularly. Then, it will engage current subscribers and attract new ones.

By uploading consistently, you can form a habit among your listeners. They can plan their listening schedule and look forward to new episodes. But how to keep the consistency? Well, Filmora has got you covered.

What is Wondershare Filmora?

Wondershare Filmora is a powerful video/audio editing software. It can help you record your video/audio with various editing tools. These tools also allow you to edit your audio by adding audio effects, tuning, and more.

With Wondershare Filmora, you can easily record your podcasts and make them professional and exciting. To download it click the link below:

Filmora Video Editor - Powerful Video Editing Tool for PC

wondershare filmora logo
Free Download
Free Download

The podcast recording features in Filmora also include the following:

Audio recording: Record your voice or any other audio source directly into the software.

Audio editing: Edit your audio with the ability to adjust the level, add effects, and remove noise.

Sound effects: Built-in music, sound clips, and background noises to enhance your podcasts.

Visual elements: Add visual features to your podcasts, such as images and video clips.

Multimedia support: Create multimedia podcasts that combine audio and visual elements.

Steps to make podcasts with Filmora

If you have already downloaded the Wondershare Filmora. Open it, and let's start making the podcast.

Step1 After opening the app, click on Create New Project. Then, import the image you want to set as a title or any other sample image.

creating a new project

Step2 Now drag and drop the media file onto the timeline and click on Start Recording to record. Next, you select Record Voiceover from the options.

selecting voiceover

Step3 Set your microphone device and click the Red Circle to begin recording.

clicking the red circle

Step4 Continue the recording as long as you want to record it. Once you are done recording, click ok to proceed.

clicking on ok

Step5 Your podcast is ready. Click on the Export button to save the project on your device.

You can adjust the audio or add background effects to enhance your podcasts. All in All, Wondershare Filmora is the easiest way to record and edit podcasts. It can help you create podcasts effortlessly in a consistent manner. Next, let's move to the other way of increasing subscribers.

2.SEO techniques

Several SEO techniques can help to increase the number of subscribers to your Google podcast:

Keywords

Use relevant keywords in your podcast title, description, and tags. When you use relevant keywords, people can find your content easily while searching for a specific topic.

Create transcripts

Having a podcast transcript can help search engines understand the content of your podcast. As a result, it will eventually increase its visibility in search results.

Promote on social media

Share your podcast on social media platforms and encourage your audience to share it with their networks. It can increase your visibility and attract more subscribers.

Engage

Encourage your listeners to leave ratings and reviews on your podcast. It can help to increase its visibility in search results.

By implementing these SEO techniques, you can increase the number of subscribers to your Google podcast and reach a wider audience.

3.A fancy cover matters

The first thing that will attract listeners is your podcast's cover art. It can improve the credibility of your podcast and encourage listeners to give it a try. It is just like how a movie or a book with good cover art seems more appealing.

Regardless of what platform you are uploading your podcast on. The cover cart is the key to standing out from the crowd. Unfortunately, different platforms have their own size specifications for cover art. Let's see the requirements for Google Podcasts:

  • Size: 3000 x 3000 pixels (1400 x 1400 pixels minimum)
  • Format: JPEG, PNG
  • Resolution: High
  • Ratio: 1:1
  • Color Space: RGB

Final Words

We hope this guide on Google Podcast upload has helped you understand the basics of how to get started with podcasting on Google.

With the power of Google Podcasts, you can reach a wide audience and share your podcast with the world. Proper SEO strategies can help you be confident that your podcast will fly at the top of the rankings.

So get started now and create your Google Podcast!

Liza Brown
Liza Brown Jan 17, 24
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