100% Security Verified | No Subscription Required | No Malware
With the announcement of TikTok's planned removal on January 19, Xiaohongshu has experienced a surge in users from the U.S. As new users flood the platform, many are turning to the comments section to exchange recommendations for apps and tools to create standout content. If you're looking to make high-quality Xiaohongshu videos, Wondershare Filmora is the perfect choice. Whether you're a seasoned creator or new to the platform, Filmora simplifies the video editing process, helping you make an impression in Xiaohongshu's vibrant and competitive environment.
In this article
Engaging Content Ideas to Build Connections on Xiaohongshu
Share Authentic Experiences with Chinese Culture
Sharing personal stories related to China is a powerful way to connect with your Xiaohongshu audience. Highlight travel adventures, cultural exchanges, or insights into traditions like festivals, food, or daily life. Authentic anecdotes, such as challenges you faced or lessons learned, resonate deeply with viewers, promoting meaningful cultural exchange and understanding. This type of content not only adds value but also positions you as a relatable and genuine creator.
Ask Curiosity-Driven Questions
Engage your audience by posing thought-provoking or curiosity-driven questions. Topics like travel tips, cultural practices, or insights on trending topics invite viewers to share their opinions and experiences. This approach encourages active discussion in the comments, strengthening community bonds and providing fresh perspectives. Questions such as "What's your favorite hidden gem in China?" or "How do you celebrate the Mid-Autumn Festival?" can spark lively interactions.
Connect Through Pet Videos
Pet videos are a universal favorite on Xiaohongshu, often going viral and attracting high engagement. Showcase your pet's playful antics, heartwarming routines, or unique traits to bring joy and positivity to your audience. For example, a funny moment with your cat or a creative day-in-the-life video of your dog can resonate with animal lovers. Sharing these lighthearted moments not only entertains but also builds a deeper emotional connection with your audience, who may feel inspired to share their own pet stories in return.
Essential Tips for Creating Your Xiaohongshu Post
- Understand Xiaohongshu's Media Specifications: Keep videos under 2 minutes to ensure viewer retention. For longer content, split it into 1-2 minutes segments. The ideal video aspect ratio is 9:16 (1080x1920px) to fit Xiaohongshu's vertical format seamlessly.
- Create an Eye-Catching Thumbnail: Your cover image or video thumbnail is the first impression your post makes. A clear, visually appealing, and well-designed thumbnail can significantly increase the likelihood of users clicking on your content. Highlight the core theme of your post with bold visuals, vibrant colors, or text overlays that align with Xiaohongshu's aesthetic trends.
- Use Beauty Effects Strategically: Xiaohongshu's primary audience, predominantly young women, gravitates toward topics like fashion, beauty, and lifestyle. Leverage the platform's built-in beauty filters to enhance your video's appeal. These filters can subtly refine visuals or add trendy effects, helping your content align with audience preferences while maintaining authenticity.
- Incorporate Memes and Stickers: Xiaohongshu is a hub for creativity, and incorporating memes or funny stickers can make your posts more relatable and shareable. With many TikTok users migrating to the platform, this is a great opportunity to adopt playful content trends. Use locally popular stickers and memes to engage audiences and add a humorous touch to your videos.
Create Stunning Xiaohongshu Videos in Minutes with XiaohongShu Templates
To create eye-catching and engaging Xiaohongshu videos, Wondershare Filmora is an excellent choice. With its intuitive interface and advanced features, Filmora simplifies video editing for all skill levels. Whether you're resizing videos to the ideal 9:16 aspect ratio, enhancing visuals with beauty filters, or adding trendy stickers and text animations, Filmora has you covered. Its preset templates and dynamic effects make it easy to produce high-quality videos that align with Xiaohongshu's aesthetic trends. Plus, tools like Smart Color Correction and audio enhancements help ensure your content stands out and captures your audience's attention effortlessly.
Creating engaging Xiaohongshu videos doesn't have to be time-consuming. Using preset templates can streamline the process while maintaining high-quality results. Here's how:
01of 04Add a Template to the Timeline
Navigate to the Templates tab at the top menu and select the Templates option under the Mine category on the left panel. You'll find dozens of ready-to-use templates designed for Xiaohongshu-style content. Preview the templates by clicking on them, then drag your chosen template to the timeline for editing.
02of 04Replace the Template Footage
Once the template is on the timeline, you'll notice boxes indicating the number of segments available for customization. These represent placeholders for your media files. Click each box to upload and replace them with your footage or images. This allows you to tailor the template to your video content while maintaining its polished structure.
After uploading, use the "Edit" button in the center of the video to fine-tune your footage. Adjust the segment duration, crop unnecessary parts, or reposition the visuals. When you're satisfied, click "Close" to save your edits.
03of 04Customize the Video Template
Return to the timeline to add Xiaohongshu-specific elements like trendy stickers, text, and filters. Enhance your video further by incorporating dynamic effects or transitions that match Xiaohongshu's vibrant and youthful aesthetic. These small additions can make your content more visually appealing and engaging for viewers.
04of 04Generate Eye-catching Cover
Once you have edited your video, click "Export "and select the "From Local" tab from the top of the respective window. Click on the "Add picture to set as thumbnail"and import a picture from your device. Once the picture is added, click "Edit" to proceed further.
Another editing window will appear where you can enhance your thumbnail. It has built-in AI templates for different categories to fit yours perfectly. Select a category, choose a template from the given options, and click "Save".
Using preset templates is a quick and effective way to create visually stunning Xiaohongshu videos that align with the platform's style while saving you time and effort.
Pro Steps for Crafting Xiaohongshu Videos Like a Content Creator
01of 05Import and Trim the Media File
Import and Organize: Add all footage to the timeline, arranging clips in chronological order or by event.
Trim Efficiently: Cut each clip to 2-3 seconds for a dynamic feel. For a 1-minute video, aim for around 30 clips to maintain viewer engagement.
02of 05Add Voiceover
Record or Import: Use the voiceover feature to record narration directly or import pre-recorded audio.
Enhance Audio Quality: Enable AI Audio Denoiser, adjust volume, and cut unnecessary sections for clarity.
03of 05Fine-Tune Your Video
Enhance Rhythm and Visuals:
- Use dynamic effects like pan and zoom to add movement and avoid static visuals.
- Apply keyframes to scale or reposition clips for an engaging flow.
Color Correction: Apply filters or adjust color grading for a consistent aesthetic, ensuring all clips match Xiaohongshu's vibrant style.
Audio Enhancements:
- Speed up slow voiceovers slightly (e.g., 1.1x) for better pacing.
- Add subtitles with speech-to-text features and consider translating them to reach a broader audience.
- Use sound effects or animated text to emphasize key points and maintain attention.
04of 05Add Trending Xiaohongshu Meme Cat Stickers
If you are a pet lover, make sure you go to Stickers and find the dancing cat stickers to ensure content remains engaging and adds a fun, interactive element to your posts.
05of 05Add Background Music
Mood Matching: Select background music that complements your video's tone. Use Smart BGM Generation to analyze your footage and suggest suitable tracks.
Conclusion
Creating engaging Xiaohongshu content requires attention to detail, from understanding platform-specific media specifications to utilizing eye-catching thumbnails, beauty effects, and playful memes. By aligning your posts with Xiaohongshu's aesthetic trends and audience preferences, you can build stronger connections and boost engagement. To streamline this process, Wondershare Filmora offers a comprehensive suite of tools that make video editing simple and effective. With features like preset templates, dynamic effects, and advanced editing capabilities, Filmora helps you craft professional-quality videos tailored to Xiaohongshu's unique style, ensuring your content stands out in a competitive space.
