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Pastel Pink Purple sits right between playful and calming, blending the softness of blush pink with the dreamy mystery of lavender and lilac. Psychologically, these hues feel gentle, romantic, and safe, which makes them perfect for storytelling, self-care content, and aesthetic branding. They suggest nostalgia, tenderness, and a slightly magical atmosphere without being too bold or overwhelming.
In video and design, a pastel pink purple color palette works beautifully for YouTube intros, vlogs, thumbnails, overlays, channel branding, and social media templates. Below you will find 15 carefully curated pastel pink purple color combinations with HEX codes that you can drop straight into your Filmora projects to unify intros, B-roll, captions, and thumbnails with a cohesive aesthetic.
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Soft & Romantic Pastel Pink Purple Color Palettes
Cotton Candy Sunrise
- HEX Codes: #ffe4f3, #ffc1e3, #f9d8ff, #e4c6ff, #d2b5ff
- Mood: Soft, dreamy, and nostalgic with a gentle romantic glow.
- Use for: Perfect for dreamy vlog openings, romantic travel montages, or delicate wedding highlight reels.
Cotton Candy Sunrise layers sugary pinks with light lavenders to mimic the feeling of an early morning sky at golden hour. The tones are light, hazy, and full of nostalgia, which helps your footage feel tender and romantic without turning overly saturated or loud.
Use this palette to color your lower thirds, titles, and overlays in Filmora so your intros, transitions, and end screens all share the same pastel softness. It is also ideal for wedding highlight reels, engagement announcements, and romantic travel vlogs where you want thumbnails, captions, and channel art to feel cohesive and story driven.
Pro Tip: Enhance Your Pastel Pink Purple Visuals With Filmora
To keep a Cotton Candy Sunrise mood across an entire project, start by sampling these HEX codes for your title cards, shape layers, and overlay graphics in Filmora. Reuse the same pinks and purples for subtitles, stickers, and callouts so every scene, from vlog intro to B-roll to outro, feels like it lives in the same pastel sunrise world.
You can also build a simple style guide inside Filmora by saving favorite titles and elements as custom presets. Whenever you edit a new vlog or short, apply those presets to maintain consistent pastel pink purple branding on YouTube, Instagram, and TikTok.
AI Color Palette
If you already have a reference frame or design that nails your pastel pink purple look, you can spread that style across the rest of your footage with Filmora's AI Color Palette feature. Simply pick a clip or image that uses these Cotton Candy Sunrise colors, and let Filmora match the overall tones and mood to other shots.
This is especially useful when combining footage from different cameras or days. AI Color Palette helps unify skin tones, skies, and backgrounds so your edits feel like one continuous pastel story, perfect for aesthetic vlogs, wedding films, or branded lookbooks.
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HSL, Color Wheels & Curves
Pastel pink purple looks best when highlights stay soft and shadows do not turn muddy. Use Filmora's HSL and color wheels to gently desaturate any harsh reds or blues while pushing magentas and purples toward this cotton candy range. If you want a more cinematic look, shape the contrast with curves so midtones stay smooth and only the deepest shadows get extra depth.
For even more control, explore the advanced color correction in Filmora to fine tune white balance and tint. A slight push toward magenta in the shadows and highlights can help your entire video lean into that cohesive pastel pink purple vibe without losing natural skin tones.
secure download1000+ Video Filters & 3D LUTs
If you want to reach a pastel pink purple look quickly, Filmora's video filters and 3D LUTs make it easy to stylize your footage. Start with a soft cinematic or pastel style, then tweak the intensity until your colors match the HEX codes in this palette.
You can combine filters with subtle vignettes or glow effects to create a dreamy cotton candy atmosphere around your subject. Save your favorite combinations as custom LUTs to reuse the same pastel pink purple mood across future vlogs, trailers, and branding videos.
secure downloadBlush Petal Whisper
- HEX Codes: #ffe7ef, #ffd1dc, #f7c6ff, #e3b9ff, #cab3ff
- Mood: Tender, feminine, and intimate like soft flower petals.
- Use for: Use for beauty tutorials, skincare promos, and cozy sit down chats on YouTube or Reels.
Blush Petal Whisper mixes delicate pinks with muted lilacs to create a petal like softness. It feels intimate and comforting, ideal for content that invites viewers into your personal world, such as beauty routines, journaling vlogs, or gentle product reviews.
Apply these colors to intro cards, end screens, and thumbnail text to signal femininity and warmth. In Filmora, pair them with soft blur transitions and light leaks to give your videos a refined yet cozy aesthetic that works perfectly for beauty channels and personal branding.
Lavender Love Story
- HEX Codes: #ffe0f0, #f8c8ff, #e3b0ff, #cda3ff, #b38bfa
- Mood: Romantic, cinematic, and slightly magical.
- Use for: Great for engagement films, anniversary slideshows, or dreamy storytelling edits with subtitles and lyric overlays.
Lavender Love Story fades from soft pink into richer lavender tones, giving your visuals a cinematic romance feeling. The darker lilac at the end of the palette adds just enough depth for titles and contrast, while the lighter shades keep everything gentle and emotional.
Use this palette for lyric overlays, animated captions, and chapter cards in Filmora when editing engagement videos, proposals, or storytime vlogs. Color coding your subtitles or on screen prompts with these purples makes everything feel like part of a single love story universe.
Rosecloud Daydream
- HEX Codes: #ffe6f2, #ffcce1, #f6d4ff, #dec2ff, #c6b0ff
- Mood: Airy, gentle, and hopeful like a pastel daydream.
- Use for: Ideal for aesthetic B roll sequences, morning routines, and soft spoken voiceover content.
Rosecloud Daydream feels like drifting through soft clouds at sunrise. Cloudy rose and lilac tones add airiness and optimism, making it perfect for slow, calming edits like morning routines, journaling, or mindful lifestyle content.
Bring this palette into your Filmora projects for B-roll labels, timers, and subtle background shapes behind text. It will help thumbnails and Reels covers signal a calm, aspirational vibe, ideal for wellness, productivity, and self care creators.
Dreamy Pastel Pink Purple Aesthetic Palettes
Starlit Sakura Sky
- HEX Codes: #ffeafa, #ffd0f0, #f2ccff, #d6c4ff, #bfb8ff
- Mood: Dreamlike, whimsical, and slightly ethereal.
- Use for: Perfect for dreamy travel vlogs, lo fi music videos, and animated title cards.
Starlit Sakura Sky borrows from cherry blossoms and twilight purples to create a whimsical, anime like atmosphere. It feels soft and dreamy but has enough variation to separate text, icons, and backgrounds without losing harmony.
Use these tones for lo fi music overlays, animated title cards, or dreamy travel edits in Filmora. Paired with gentle zooms and slow transitions, this palette is great for YouTube channels that want a soft, Tokyo inspired pastel pink purple aesthetic.
Iridescent Fairy Glow
- HEX Codes: #ffeefe, #fdd6ff, #f0d4ff, #d7c7ff, #bfc2ff
- Mood: Magical, soft, and shimmering like fairy wings.
- Use for: Use in fantasy edits, cosplay lookbooks, or dreamy product promos with glow effects.
Iridescent Fairy Glow has a pearly, almost holographic feel thanks to its light pinks and soft purples. It instantly adds a sense of magic and fantasy, especially when combined with light flares, sparkles, or particle overlays.
Apply these colors to your cosplay titles, character name tags, and product highlight boxes in Filmora. For thumbnails, use the deeper lilac for text and the pale pinks for backgrounds so everything remains readable while still sparkling with a fairy tale vibe.
Moonlit Macaron Mix
- HEX Codes: #ffe9f7, #ffd6f2, #f5d6ff, #d7c3ff, #bfb0ff
- Mood: Cute, cozy, and slightly surreal like a pastel dessert night.
- Use for: Great for baking channels, cafe reels, and lifestyle shorts with overhead shots and text stickers.
Moonlit Macaron Mix feels like a pastel dessert shop at night. The soft candy tones are sweet but not too bright, giving food footage, cafe tours, and dessert B-roll a cozy, dreamy edge.
Use these HEX codes for text stickers, recipe labels, and price tags in Filmora when editing cooking channels or cafe content. In thumbnails, combine one of the mid purples with a lighter pink background to get a clean, appetizing look that still stays on brand.
Soft Galaxy Nebula
- HEX Codes: #fbe8ff, #f4d4ff, #dfc2ff, #c7b8ff, #a9a0ff
- Mood: Cosmic, calm, and introspective like a pastel universe.
- Use for: Ideal for lyric videos, meditation visuals, and animated background loops in Filmora.
Soft Galaxy Nebula shifts from pale blush to richer purples, echoing nebula clouds and cosmic dust. It feels expansive yet calm, making it great for meditative footage, lyric animations, and dreamy background loops.
Use these colors for waveform visualizations, karaoke lyrics, or animated shapes behind your subject in Filmora. The deeper purples work well for accent text or icons, while the lighter tones create smooth gradients for overlays, intros, and outros.
Bold & Playful Pastel Pink Purple Color Palettes
Bubblegum Arcade Pop
- HEX Codes: #ffd4f2, #ff9edc, #f3a4ff, #d38cff, #b473ff
- Mood: Playful, energetic, and fun with a retro arcade twist.
- Use for: Use for gaming intros, streaming overlays, and bold YouTube thumbnails that need to stand out.
Bubblegum Arcade Pop takes pastel pink purple into a higher energy space. The shades are punchier and more saturated, evoking retro arcade lights and playful bubblegum packaging while still feeling soft enough for a pastel aesthetic.
Use this palette for animated subscribe buttons, stream overlays, and dynamic lower thirds in Filmora. The brighter pinks are perfect for calls to action in thumbnails and banners, while the deeper purples help text and icons stand out against lighter backgrounds.
Candy Shop Neon Mist
- HEX Codes: #ffc6ea, #ff99d9, #f79bff, #d07cff, #a860ff
- Mood: Bright, candy like, and slightly neon while still soft.
- Use for: Perfect for promo spots, sale banners, and short form ads on TikTok or Shorts.
Candy Shop Neon Mist blends juicy pinks with electric lilacs, creating a pastel palette that still feels attention grabbing. It is ideal when you want a soft look that pops quickly in fast moving feeds.
Use these HEX codes for bold typography, animated arrows, and sale badges in Filmora when editing promos or product launches. The more intense shades are great for calls to action, while the lighter colors help frame your footage without stealing focus from the subject.
Kawaii Stream Overlay
- HEX Codes: #ffd8f4, #ffb3e6, #f7b4ff, #d99cff, #b982ff
- Mood: Cute, friendly, and upbeat with a kawaii vibe.
- Use for: Great for VTuber overlays, reaction videos, and playful channel branding packages.
Kawaii Stream Overlay leans into cute, bubbly energy. The soft but saturated pinks and purples instantly give your visuals a friendly, anime inspired charm that works perfectly for VTubers, reaction channels, and playful content.
Use this palette in Filmora to design chat boxes, webcam frames, and notification popups. For YouTube thumbnails or channel banners, pair the brighter pinks with slightly darker purples to keep text readable while maintaining an overall kawaii pastel look.
Festival Confetti Haze
- HEX Codes: #ffd6f0, #ffaddd, #f7b0ff, #d796ff, #b17dff
- Mood: Celebratory, dynamic, and youthful like a pastel festival.
- Use for: Use in event recaps, concert edits, and social reels that need high energy transitions.
Festival Confetti Haze feels like colorful confetti caught in soft stage lights. The palette is energetic and youthful, but the pastel treatment keeps it from becoming too harsh on the eyes, making it great for long viewing sessions.
Apply these colors to transitions, emoji overlays, and animated text when editing festival recaps, parties, or concerts in Filmora. For Instagram Reels and TikTok, use the deeper purples for punchy text and the lighter pinks for gradient backgrounds that tie your edits together.
Elegant & Modern Pastel Pink Purple Color Palettes
Minimal Orchid Branding
- HEX Codes: #fbe9ff, #f2d4ff, #ddc2ff, #c0b5ff, #a6a0ff
- Mood: Clean, refined, and sophisticated with a soft edge.
- Use for: Perfect for brand intros, portfolio reels, and minimalist logo reveals.
Minimal Orchid Branding pairs muted pinks with orchid toned purples for a sleek, modern identity. It feels professional but still gentle, ideal for creative studios, designers, coaches, and minimalist lifestyle brands.
Use these HEX codes for logo reveals, section headers, and simple geometric accents in Filmora. In thumbnails and banners, combine the darker purples with white or very light backgrounds to keep things clean, polished, and high end while staying in the pastel pink purple family.
Dusty Mauve Studio
- HEX Codes: #f4dce8, #e4c3dd, #d1b3d7, #b89fcc, #9c88c0
- Mood: Mature, artistic, and quietly luxurious.
- Use for: Ideal for studio tours, design tutorials, and premium course content with subtitles and overlays.
Dusty Mauve Studio brings in more muted, desaturated purples and pinks, creating a grown up, artistic mood. It feels like an art studio or boutique gallery, making it perfect for creators who want their content to feel premium and thoughtful.
In Filmora, use this palette for course modules, chapter markers, and tasteful lower thirds. The deeper mauves work well for chapter titles, while the lighter shades can frame your footage or sit behind subtitles without distracting from your message.
Editorial Lilac Accent
- HEX Codes: #f7e8ff, #e8d0ff, #d0c0ff, #b8a7ff, #9d8cff
- Mood: Chic, editorial, and polished with a soft lilac focus.
- Use for: Use for fashion lookbooks, Instagram reels, and cinematic B roll with bold typography.
Editorial Lilac Accent leans cooler, with chic lilac tones and gentle pink highlights that feel straight out of a fashion magazine. It is refined, stylish, and perfect when you want your content to look curated and on trend.
Use this palette to build bold yet minimalist title designs, split screen layouts, and hero thumbnails in Filmora. The darker lilac makes strong headline text, while the paler shades are ideal for backgrounds, borders, and UI style overlays in fashion, lifestyle, or product lookbooks.
Tips for Creating Pastel Pink Purple Color Palettes
When you design your own pastel pink purple color palette for video and branding, think about balance, contrast, and how the colors will live on thumbnails, intros, overlays, and full screen graphics.
- Pair light pastel pinks with slightly deeper purples so you always have at least one accent shade that can carry readable text or icons.
- Keep enough contrast between background and text by testing your titles at small sizes, especially for YouTube thumbnails and mobile Reels covers.
- Limit yourself to 3 to 5 core colors per project (one background, one primary text, one accent, plus 1 to 2 support tones) to avoid a messy look.
- Use neutral whites, creams, or very soft grays along with pastel pink purple so your footage and skin tones still feel natural.
- Match your grading to the palette by gently shifting highlights toward pink and midtones toward lavender, while keeping shadows slightly neutral for depth.
- Save your pastel pink purple titles, overlays, and filters as custom presets in Filmora so your entire channel keeps a consistent brand identity over time.
- For social ads or high energy content, choose the more saturated pinks and purples from your palette for CTAs, while leaving backgrounds light and soft.
- When mixing in other hues, stay near neighboring tones like peach, soft blue, or mint to keep the dreamy vibe instead of breaking the aesthetic with harsh colors.
Pastel Pink Purple color palettes are powerful tools for setting mood, shaping your channel identity, and making your videos instantly recognizable. From soft romantic vlogs to bold kawaii streams and elegant branding reels, these 15 palettes give you ready made HEX codes you can use across intros, subtitles, overlays, and thumbnails.
Open Filmora, drop in your favorite palette from this list, and start experimenting with titles, graphics, and color grading until your project feels cohesive from first frame to last. With the right mix of pastel pink and purple, your edits can feel dreamy, polished, and uniquely yours on every platform.
As you create more content, keep reusing and refining your chosen palette inside Filmora so your audience begins to associate that soft pastel pink purple aesthetic with your brand and storytelling style.
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