Pinterest: It's not just a digital mood board; it's a treasure trove of inspiration! And with Pinterest ads, you can unlock its potential to reach millions of dreamers and doers.
People use Pinterest to plan exciting events like weddings, home designs, or outfits. This is a great time for Pinterest ads to shine! They help you reach an inspired audience looking for new ideas.
Now, here's the twist: while static images are nice, video ads are really capturing attention these days. They act like short mini-movies that grab your interest, tell a story, and stay in your memory.
If you want to make your brand stand out on Pinterest, consider using video ads. In this guide, we cover everything you need to know about Pinterest advertising, its costs, and how to create engaging video ads.
In this article
Part 1: Why Is Pinterest Advertising Important?
Pinterest advertising is important for several reasons, making it a valuable platform for businesses looking to connect with potential customers.
Here are some of the key benefits:
- Highly Engaged Audience: Pinterest users are always on the lookout for inspiration and fresh ideas, so they're super open to brand messages. They visit the platform excited to discover new products and services.
- Strong Brand Awareness: Catchy and attractive ads can really help your brand stand out and get noticed. When people interact with your ads, they're likely to connect your brand with the fun ideas and interests they're exploring.
- Increased Website Traffic: A well-crafted and catchy ad on Pinterest can really help bring more visitors to your website. When users click on your ads to find out more, they are likely to explore everything you have to offer.
- Higher Conversion Rates: Pinterest users are usually in the mood to shop, which means they're more likely to take action after seeing your ads. This can really help boost your sales and bring in new customers.
- Long-lasting Impact: Saved Pins keep getting views and clicks long after you post them. This means your content can stick around and keep sharing your brand message with users over time. It's a great way to make a lasting impression.
In short, Pinterest advert are a fantastic way for businesses to connect with people who are looking for inspiration! By tapping into this creative audience, you can boost your brand awareness, drive more traffic, and increase conversions in a fun and engaging way.
Part 2: How Are Video Ads on Pinterest Taking Over?
Pinterest has come a long way from being just a place for static images; it's now diving into the exciting world of video!
Video ads are a great way for brands to get attention and connect with their audiences. These ads create a dynamic and immersive experience, helping businesses find new and creative ways to reach people.
So, if you're really thinking of getting on the Pinterest video ads bandwagon, let us tell you more about the specifications and types of video ads.
Pinterest Video Ads Specs
If you are thinking of posting a video ad on Pinterest, it is important to know the specifications. Let us guide you through them:
| Aspect Ratio | Vertical (9:16 or 2:3) or square (1:1) |
| File Format | MP4, MOV, or M4V |
| Video Length | Keep it between 4 to 15 seconds |
| File Size | Should not exceed 2GB |
| Title | Concise title of up to 100 characters |
| Description | Detailed description of up to 500 characters |
Pinterest Ad Types
As mentioned earlier, Pinterest is a fantastic platform that provides various ad types to help businesses connect with their audience and meet their marketing goals.
Let's take a look at some types of Pinterest ads:
Promoted Pins
Promoted Pins are one of the great ways for businesses to get noticed. They show up in users' home feeds, search results, and category feeds, just like regular Pins. However, they really help boost engagement and clicks, making them a smart choice for promotion.
A good example would be this promoted ad by Fulanda:
Video Pins
Video Pins are ads that include exciting video content. They're an excellent way to tell a story or show off a product in action, making them really engaging and immersive. Plus, they can autoplay in a user's feed, which means they grab attention right away.
Here's an example of a video pin by Aldorian for their wire stripping tool:
Carousel Pins
Carousel Pins enable brands to share multiple images or videos in one ad that you can easily swipe through. This format is perfect for telling a story or showing off a variety of products.
Here's an example of carousel pins by Simple Pin Media:
Collections Ads
These ads showcase a vibrant hero image or video at the top, with an eye-catching lineup of product images underneath. It's a great format for e-commerce brands, making it easy and enjoyable for users to browse through several products all in one place.
Shopping Ads
If you run an e-commerce store, you'll love Shopping ads! These ads are designed just for e-commerce, automatically pulling product details from your catalog to showcase right on Pinterest, boosting clicks and driving conversions.
For instance, this shopping ad from Etsy showcases Christmas stocking stuffer gifts under $25:
You can customize each ad type to fit your marketing goals. Whether you want to increase brand awareness, drive more traffic, or boost sales, you can choose the right format to connect with your audience and make a real impact.
Part 3: How Much Do Pinterest Ads Cost?
The cost of Pinterest advertising varies depending on several factors, including:
- Your Specific Advertising Goals: Are you aiming for brand awareness, website traffic, or conversions?
- Your Target Audience: The size and specificity of your target audience can also influence the cost.
- Your Chosen Ad Format: Different ad formats have varying costs.
- The Level of Competition in Your Industry: Higher competition can lead to higher costs.
Therefore, based on these factors, you can expect to pay (on average):
- Per click: Up to $0.10
- Per conversion: Up to $2
- Per 1000 impressions: Up to $1.50
However, keep in mind that the costs mentioned are averages, so your actual expenses might be a little different. The great news is that you have the flexibility to set your own budget and bid for ad placements, so you can manage your spending just the way you like it.
Now that you know the benefits of Pinterest ads, their types, and what they cost, let us teach you how to create compelling video ads for Pinterest.
Part 4: How to Make Eye-Catching Video Ads for Pinterest?
Everyone wants their ads to stand out! Therefore, if you are looking to create unique and eye-catching video ads for Pinterest, we suggest using Wondershare Filmora for it.
It is a powerful yet user-friendly video editing software designed for both beginners and professionals. It has tons of useful features to help you design video ads that compel the audience to visit your Pinterest storefront and take the desired action.
Features of Wondeshare Filmora
Let's have a look at some of Filmora's basic editing tools, as well as AI-powered tools for video editing:
Intuitive Interface: Filmora has a clean and easy-to-navigate interface that makes video editing easier for people of all skill levels.
Video Editing Tools
Filmora comes with a variety of video editing tools, including:
- Multi-Camera Editing: Seamlessly sync and edit footage from multiple cameras.
- Video Effects: Apply a wide range of effects, including filters, transitions, and overlays.
- Speed Control: Adjust the playback speed of your clips.
- Keyframing: Control the movement and appearance of elements in your video.
- Basic Tools: Use Filmora's basic editing tools like trim, cut, split, merge, and arrange clips with precision to make your videos stand out.
Audio Editing Tools:
To make your video ads even more interesting, you can use Filmora's audio editing features. Some of them are:
- Audio Tracking: Edit multiple audio tracks independently.
- Audio Effects: Add effects like echo, reverb, and noise reduction.
- Voiceover Recording: Record your own voiceover directly in Filmora.
- Audio Equalizer: Adjust the frequency balance of your audio.
Assets:
- Text and Title Customization: Create professional-looking titles and text overlays.
- Animation Presets: Apply pre-designed animations to your text.
- Custom Fonts: Use your own fonts to personalize your videos.
- Text Tracking: Track objects with text to create dynamic effects.
- Royalty-Free Music and Sound Effects: Access a vast library of music and sound effects.
- Stock Media: Use high-quality stock photos and videos.
- Customizable Templates: Quickly create professional-looking videos with pre-designed templates.
AI-Powered Video Editing Tools:
Wondershare Filmora also has AI-powered tools to streamline the video editing process. These include:
- AI Audio Enhancer: Improve audio quality with advanced noise reduction and equalization.
- AI Audio Denoise: Remove background noise from audio tracks.
- AI Text-to-Video: Generate videos from text prompts.
- AI Image Generation: Create images from text descriptions.
- AI Stickers: Generate custom stickers from images.
- AI Audio: Create original music and sound effects.
Steps to Create Pinterest Video Ads Using Filmora
Here are the simple and easy steps to create video ads for Pinterest using Filmora:
Step 1 Launch Wondershare Filmora and click on "New Project" from the interface.
Step 2 Click on "Import" to add videos and images to Filmora.
Step 3 Drag the media to the timeline to start working on it.
Step 4 If you want to cut or trim the video, move the playhead to the desired position and click on it.
Step 5 To add effects to your video ad, click on the "Effects" tab and choose from more than 100 options.
Step 6 Add transitions between media clips by clicking on the "Transitions" tab and choosing the desired effect.
Step 7 Click on "Titles" to add a title for your video ad.
Step 8 If you want to add speech to your video ad, you can make use of the "AI Text-to-Speech" feature. Simply select the "Text-to-Speech" option, choose a voice, enter the text to be spoken, and you're good to go!
Step 9 Once you have created the video ad to your liking with all the bells and whistles, click on "Export" to save your video to your device. Now, you can upload it to Pinterest and get traffic in no time!
And that's how you can create a mesmerizing video ad for Pinterest using Wondershare Filmora!
Conclusion
Like all social media platforms, Pinterest also enables users to showcase their products and services via ads. In this guide, we have rounded up all the details about Pinterest ads, how they work, their types, costs, and more.
As a bonus, we have also thrown in a step-by-step guide to creating compelling video ads for Pinterest using one of the best video editors out there, Wondershare Filmora.
So, make your video ads using Filmora and take your Pinterest advertising to the next level!
