Pinterest is a popular visual discovery and social media platform where folks from different regions come to find, share, and save their ideas. It’s popular among marketers, businesses, and influencers worldwide. This intuitive platform is well-designed and has tons of amazing features, one of which is Idea Pins. This feature has revolutionized how users engage with content on the platform, making interactions simple and stress-free.
In today’s post, we will walk you through what Pinterest idea pins are, their importance, and how to increase your Pinterest idea pins. Without wasting your time, let’s delve into our comprehensive guide.
In this article
Part 1. What Are Pinterest Idea Pins?
Pinterest Idea Pin is one of the most recent functions integrated by Pinterest into its platform to assist users with sharing multi-page content containing important elements such as videos, texts, and images- all designed to enhance interaction and improve engagement from the audience. Compared to traditional idea pins, this recent innovation is dynamic and has no link to external websites. Pinterest Idea Pins come in handy in different sectors, from content creation to businesses, etc., requiring detailed, informative, and interactive information. You can use Pinterest Idea Pins in storytelling, how-to guides, and before-and-after transformation.
Part 2. Why Does Pinterest Idea Pins Matter?
There are numerous reasons why Pinterest Idea Pins matter. Some of them are listed here:
- Increased User Engagement: One of the principal reasons why Pinterest Idea Pins are important is the ability to enhance or boost user engagement. Leveraging the interactive features of this innovation (Idea Pins), a greater percentage of your audience would most likely engage with your content by saving, commenting, and sharing which in turn increases content engagement.
- Better Discoverability: Want to increase your virality on Pinterest? If so, you can take advantage of the Idea Pin function. The Pinterest algorithm is programmed to favor and prioritize new and interactive content and Idea Pins over others in the search and home feed placements. With this in mind, it's best to always post fresh content with Idea Pins often to improve discoverability and draw new users and potential leads to your profile.
- Showcase Expertise: Perhaps you are looking to showcase your expertise and provide value to your audience, Pinterest Idea Pins can come in handy. Idea Pins make it possible for you to demonstrate your knowledge in a more detailed and interactive format than the traditional pins.
- Increase Time Spent on Content: Since the Pinterest Idea Pin features multi-page content with the inclusion of images, texts, and videos, viewers are likely to spend more time interacting with your Pin, causing them to save, share, and comment under your Pins. This in turn drives clicks to your profile, making it more viral.
Part 3. How to Increase Pinterest Idea Pins
Increasing your Pinteres Idea Pins can be challenging but with the following approaches, you can get this done within the snap of your fingers without breaking the bank. Check and apply the methods recommended below to boost Pinterest Idea Pins and gain more traction on your page.
- Use Trending Tops
Ensuring that you create Pinterest Idea Pins around trending topics and seasonal content is among the many ways to drive eyes and increase engagement on your profile page. We strongly suggest using this approach since Pinterest is a platform that thrives on trends. You should consider Pinteres Idea Pins that are related to the holiday season, events, and any other popular activity you know of.
- Collaborate with other Creators
Another easy-peasy way to expose your Pinterest Idea Pins to a greater audience is to collaborate with other Pinterest content creators. We suggest joining or creating group boards with other creators within the same niche as yourself, making it easy for you to share your Idea Pins with their audience and vice versa. Also, you could partner with other creators for promotions, so you have your Idea Pins shared with their audiences and they have theirs shared with yours.
- Leverage Pinterest Analytics
With Pinterest Analytics, you can easily track the performance of your Idea Pins and make informed decisions based on the results you get. Pinterest provides you with vital metrics such as impressions, engagement rates, and more which you can leverage to confirm what works best for you and what isn’t working for you so you can strategize if needed.
- Promote Your Idea Pins on Other Platforms
Having multiple means of promoting your content is another way to increase the visibility of your Pinterest Idea Pins. You can take advantage of other platforms such as Instagram, Facebook, X (formerly Twitter), and others to promote and drive traffic to your Pinterest page and earn more followers than ever before. To do this, simply share the embed the Idea Pins on your website, or share a sneak peek on your social media channel.
Part 4. Tips for Creating Engaging Pinterest Idea Pins
1. Focus on Storytelling
Pinterest Idea Pins are great for storytelling. Using this social media platform, you can easily tell your story, and create demonstrative clips, and interactive content with your audience by leveraging the multi-page narrative. This way, you have more interaction and engagement on your profile page which in turn increases your earnings on the platform.
2. Use High-Quality Visuals
Pinterest, as we all know is a high-quality visual platform, so every image and video content you are posting must be unique and eye-catching. Users should always ensure that clear, crisp, and professionally shot visual content is used. Also, a vertical format aspect ratio is required as it fits the mobile screen better since that’s where Pinterest is mostly used.
One tool you can count on to assist you with capturing the best visuals is Filmora Video Editor. This software is a top-quality video editing utility with abundant editing functions that you can leverage to adjust visual content to suit your Pinterest Idea Pins.
It supports multiple aspect ratios, such as vertical format (9:16 and 4:5), and landscape. You also have the standard aspect ratio for social media platforms like Instagram, making it easy to upload your posts without violating the standard requirements.
Besides this, you also have other amazing functionalities, from the advanced transition feature to animated elements, sound effects, and several others that you need to elevate the visuals before publishing them.
Key Features of Filmora
- Video Editing: Filmora makes video editing stress-free. It supports features like motion tracking, keyframing, video resizing, and more, so you need to customize your video to give it professional touches before publishing it on Pinterest as an idea pin.
- Audio Editing: Leverage audio editing functions like noise remover, auto beat sync, audio ducking, sound effects, etc to fine-tune your video sound.
- AI Tools: Using AI-powered features like Smart Scene Cut, AI Mosaic, and Multicam editing on the Filmora video editor, you can optimize your Pinterest videos within minutes.
- Text Editing: Add text overlays and animated titles to your videos to provide context and captions, or to simply jazz up your project.
- Royalty-Free Music Tracks: Adding background music that complements your Pinterest Idea Pin visual is easier than ever when you have the Filmora editor at your disposal. The software has a wide selection of royalty-free music in its library that you can choose from to set the tone and atmosphere of your Pinterest Idea Pin videos.
Steps to Create Pinterest Idea Pin Videos Using Filmora
Following the directions below, you can edit every piece of your videos before posting them as Idea Pins on Pinterest. Check and apply the instructions:
Step 1: Install and run Filmora on your Windows or macOS. Then, navigate to the Aspect Ratio panel to select the vertical format option for your Pinterest Idea Pin.
Step 2: Click on Create New Project on the main dashboard. This action should direct you to the following screen where you have the Import option to upload the video you want to use as your Idea Pin on Pinterest.
Step 3: Move the video to the editing timeline using the drag-and-drop option. Here is a visual representation of this statement.
Step 4: Now that the clip is in the timeline, you can add all of the elements you want to the video like texts, effects, transitions, and many more. Perhaps you want to import text overlays to your videos to cater to an audience that doesn’t use audio when viewing content. To do this, click on the Titles option at the top menu.
Filmora has more than 100+ text effects that fit different styles, including lifestyle, season, and more. Choose the style from the options displayed on the left sidebar and navigate to the right-hand side to pick a text option that suits your project requirements.
Step 5: Still on the right-hand panel you have advanced text editing tools to adjust the content of your text. Some of the tools you have include the color icon to change the text color, font size to increase or decrease font, and more, all available under the Basic tab. If you select the Animation tab, you have the privilege to import customizable animations to your video.
Step 6: To perform audio editing on your Pinterest video before publishing it as an idea pin, navigate to the top menu bar and select Audio to proceed. On the left sidebar, you have audio tools like AI sound effects, AI music, music, etc
Another noteworthy feature you can use to add sound to your video is the Smart BGM Generator. With this, you can import fitting music to your video with the snap of your finger. The feature analyzes your entire clip using AI and suggests the most suitable sound to use. To use it, right-click on the video in the timeline and select Smart BGM Generation.
Step 7: To add more fun to your video, stickers can be helpful. Filmora has countless stickers that fit different moods and scenarios. You can access the stickers by selecting the Stickers option at the top of your screen and then clicking AI stickers on the left sidebar.
Step 8: Filmora also supports the filter option which you can capitalize on to further pimp your video, making it stunning to viewers. To access the filter option, go to the top menubar and select Effects. Choose the type of effect, whether body, video, or anyone that suits your project.
Step 9: Now that video editing is finished, you can proceed to export the video to your local storage. To do this, go to the upper right corner of your screen and click on Export. Follow the on-screen prompt to finish exporting the edited file to your local storage.
3. Leverage Trends
Trends play a crucial role in the success of any Pinterest Idea Pin since Pinterest itself is driven by inspiration, virality, and creativity. Hence, staying up to date with trends is very important.
4. Add Interactive Elements
Pinterest supports several interactive functions that make your content more engaging. Some of them include polls and questions, stickers hashtags, tags, and more. Filmora can also come in handy at this stage. The software has the planar tracking feature which you can use to import interesting elements like polls, call-to-action buttons, and more to your videos to increase audience interaction and engagement when watching or reading through your Pinterest Idea Pins.
You can watch the video tutorial below.
5. Keep It Short and Interesting
How lengthy and interesting your Pinterest Idea Pins are is very important as it often affects user engagement, retention, and the overall performance of your profile page. Pinterest is well known for providing users with short and visually engaging content that viewers can quickly run through and grasp your message. If you go otherwise, your audience may lose interest in your page which affects your profile negatively and you don’t want that.
To create an engaging short clip that attracts viewers to your page, Filmora is one tool you can trust for the job. With this simple yet powerful video editing utility, you can extract short videos from a lengthy one with the snap of your finger. The software using the Smart Short Clip feature analyzes your whole clip, cuts out the essential parts for creating your short clip, and then merges them to give meaningful results.
You can get a detailed video tutorial using the link below:
6. Apply Keywords and Hashtags
Optimizing your Pinterest Idea Pins with keywords and hashtags is crucial if you are looking to enhance visibility and engagement. These elements are very important in helping Pinterest categorize and deliver your content to your target audience. We strongly recommend that you use the right keyword and hashtag to increase the discoverability of your Idea Pins and drive more audience to your page.
Conclusion
Ultimately, Pinteres Idea Pins are great tools for engaging with your audience and sharing valuable content with them. It’s best to always focus on high-quality visuals with interesting content when creating your Pinterest Idea Pins. You should also ensure that you integrate interactive features to boost engagement on your page. If you are looking for professional video editing software to help adjust your videos and import essential elements, Filmora is your best choice. The software powers all that you require to make your videos Pinterest Idea Pins eye-catching.
