Have you ever wondered what is Pinterest and why it is so popular? Pinterest is a social media platform and an excellent visual discovery tool where ideas come to life.
It inspires all aspects of life, from finding the perfect recipe to planning a dream vacation. With its unique "Pins" and "Boards," users can save, share, and organize their favorite ideas in one place. Whether you're a creator, a business owner, or looking for fresh ideas, Pinterest has something for you.
Let’s start our discussion by learning everything about this app. Hopefully, you can make the most of its creative possibilities.
In this article
Part 1. What is Pinterest?
Pinterest is a famous social media platform and visual discovery engine. It allows users to explore, save, and share digital content in images and videos called pins.
Users can create boards to categorize and organize their pins. They can also browse and explore new content by searching and discovering boards created by other users.
Below are some critical points that will help you understand what is the app Pinterest:
- Users create boards based on themes or interests like fashion, home decor, recipes, travel destinations, and more.
- People browse and pin videos, images, articles, and other engaging and inspiring content to their boards.
- It serves as a visual bookmarking tool, allowing users to curate inspirations and ideas for the web.
- Users can follow brands, other users, or boards to see new Pins related to their interests in their home feed.
- Pinterest is a popular platform for businesses and brands. It allows them to promote their content and products through sponsored content and buyable pins.
- Pinterest is used for planning, inspiration, and discovery in areas related to hobbies, projects, lifestyle, and personal interests.
Now that you have an idea about Pinterest. Next, let’s discuss what are Pinterest pins and boards.
What are Pinterest Pins and Boards?
A pin is a visual representation of an idea or a product that someone saves for later use on a Pinterest Board. Each Pinterest pin is composed of four elements:
- An image
- A link
- A Title
- A description
When someone clicks on a Pin, it enlarges to show the full description and image. If they click again, they are taken to the link associated with the Pinterest Pin.
The link usually involves a product page or a blog post with more information that can be included on the Pin. Your pins can be saved to boards owned by other pinners.
A Pinterest board is a collection where a user can save specific pins. Usually, each board has its own independent purpose or theme. For example, you may have a graphic design or social media marketing board.
Your Pinterest profile comprises multiple boards that cover each of your interests. With time, you can add content to your Pinterest boards or create new ones.
Now that you know what Pinterest pins and boards are. You might be wondering how this platform works. Let’s explain it in the next part.
Part 2. How Does Pinterest Work?
Pinterest allows users to visually explore, save, and share content they find interesting or inspiring. Below is a more detailed overview of how Pinterest works:
- Creating Boards: Users create boards to organize different themes or topics they are interested in. These topics include fashion, travel destinations, wedding planning, and more. Boards serve as collectins for the Pins (videos/images/links) users save.
- Pinning Content: Users can save or "pin" compelling content to one of their relevant boards when they find it. This content is sourced from blogs, websites, and other online sources.
- Interacting with Pins: Users can comment on, like, and re-pin other users' pins on their boards. It drives content discovery and increases sharing on the platform.
- Following Interests: Users can also follow other users, interests, boards, or topics from which they want to see content. It curates their Pinterest home feed with new pins relevant to what they follow.
- Visual Discovery: Using machine vision technology, Pinterest analyzes the visuals of Pins. It suggests content its algorithms predict the user may be interested in.
- Search and Explore: Users can search for specific topics and keywords. They can also explore content categories to find new inspiring Pins and boards to follow.
- Business Integrations: Brands can create business accounts. They can also create buyable pins" to promote and sell their products.
You now know how Pinterest works. Next, let’s answer the question “what is the use of Pinterest?” in detail.
Part 3. What is Pinterest Used For?
Pinterest is a platform for sharing image—and video-based content with various uses.
1. Sharing Artwork and Advertisements
Users can use it to share artwork or advertise a product to other users. Compared to different social media platforms, Pinterest is less verbal in nature.
2. The Pin System and Content Curation
Pinterest gets its name from the pin system. Users can pin a video or image they like to a board on the site. This lets them discover and curate other users' content based on their interests.
3. Finding Inspiration and Learning Skills
Pinterest's visual impact makes it an amazing platform. It helps users find inspiration, learn new skills, and find interesting products.
4. Pinterest for Marketing and Advertising
Pinterest's advertising potential allows businesses to use it for marketing purposes. It helps them demonstrate their products and services online to countless people. People who find these services or products interesting can purchase them after looking them up.
5. Unique Features for Business Accounts
Pinterest accounts have unique features, such as Pinterest analytics. Business accounts can access excess advertising services and content formats for marketing services.
6. Linking Pinterest to Other Platforms
The platform also lets users link to other platforms like Instagram, YouTube, and Etsy. Thus, it enables users to link pins on the platform to businesses on different platforms.
7. Tracking Campaigns with Pinterest Tags
You can also use Pinterest tags to track visitors’ actions on a website. It allows you to see their behavior after seeing an advertisement. This Pinterest tag is a small code embedded into the website. It helps organizations measure the overall performance of a marketing campaign.
So far, you have the answer to what is Pinterest used for. Let’s keep up the momentum and discuss the next part.
Part 4. How to Make Pinterest Work for Your Business?
Are you looking for a few surefire ways to boost your business? Using Pinterest is the best idea, as 50% of people see a product promoted on Pinterest and make a purchase.
So, for a business, even one image on this social media platform is worth investing time and effort. Let’s explore how to create your business account on Pinterest.
1. Go to Pinterest
First, enter your business email address and password. Click Create Account.
2. Enter Your Business Details
Enter your brand or business name and add a link to your website. Then, select your language and location.
3. Describe Your Business
Describe your business to help Pinterest customize your recommendations based on details.
4. Decide if You Want to Run Advertisements on Pinterest
You can always change this preference later. Then, you can include your contact information so a Pinterest ads rep can contact you.
5. Choose a Starting Point
At this point, you can start building out your profile or creating your first pin or ad.
- Create your first pin to tell your brand story.
- Create an ad to attract more people.
- Build your profile by adding a profile, cover picture, location, and more.
- Claim Your Website Analytics
From your profile page, choose Settings from the right-side arrow drop-down menu. On the Settings page, select “Claimed accounts”. On the next page, you can easily claim your website. Then, install the free Pinterest app if you use Shopify.
6. Start Creating and Pinning
Now that you have set up your account, you can create boards and add pins.
Video Pins are a great way to share content about your brand. But before uploading video pins, it’s crucial to edit them. So, let’s discuss an efficient video editing tool in the next part.
Part 5. Edit Your Videos with Filmora Before Uploading them on Pinterest
Looking for the perfect video editor to make captivating Pinterest videos? Wondershare Filmora is the right choice. It is an easy-to-use video editor that helps you make stunning videos effortlessly.
With its amazing advanced features, you can improve your content and make it Pinterest-perfect. Plus, you don’t need advanced editing skills to create eye-catching videos. With Filmora, you can easily trim clips, add effects, and enhance your content with just a few clicks.
Learn how to add effortlessly add effects in Filmora:
Key Features of Wondershare Filmora
Below are the standout features of Filmora that will help you create standout Pinterest videos.
Video Editing:
Video editing is easy with Filmora with features such as:
- Smooth Transitions: Level up your videos with sleek transitions that grab attention. Learn how to add transitions here.
- Split-Screen Effects: Share dynamic Pinterest stories by displaying multiple clips in one frame. Learn about split-screen editing.
- Text Editing
Text editing is no longer an issue with Filmora. Add custom text, animated titles, or call-to-action overlays to make your videos more engaging. Learn more about adding text to videos.
Audio Editing:
Complement your visuals with music or sound effects from Filmora’s built-in library. Discover Filmora's audio features.
Creative Assets:
Make your Pinterest videos stand out with the following unique features:
- Pre-designed Templates: Wondershare Filmora helps you save time with pre-built templates. This feature is perfect for creating Pinterest stories or video pins. Explore more about Filmora templates.
- Color Grading Tools: Adjust brightness, contrast, and hues to match your brand’s aesthetic. Learn about color grading.
- AI-Powered Features
Take your Pinterest videos to the next level with AI-powered features:
- AI Audio Stretch: Automatically adjust background music to fit the video length seamlessly.
- AI Portrait: Remove backgrounds from videos without the need for green screens.
- Auto-Reframe: Reframe your videos for different aspect ratios to suit Pinterest, Instagram, or other platforms.
Now, let’s start the editing process using Wondershare Filmora.
Step By Step Guide to Edit Your Videos with Filmora
Follow the below simple steps to edit your videos using Wondershare Filmora.
Step 1: Open Filmora and Import Your Video
First of all, open Wondershare Filmora and import your video clip.
Step 2: Add Video Clips to the Timeline
Drag and drop your selected media to the timeline. Here, you can reposition or layer clips in the order you want them to appear in your video.
Step 3: Split and Trim Your Clips
Choose the video and place the playhead in the position where you want to split your video clip. Then, right-click and select Split from the context menu.
Choose the video on the timeline you want to trim. To do this, hover your mouse over the right edge or the left edge of the video until the trim tool appears.
Click and drag the edge of your clip backward or forward. It will trim off the unwanted portion.
Step 4: Improve Your Video Content
Improve your video by applying visual effects, transitions, text overlays, or adjusting the audio. The toolbar offers efficient and easy access to rotate, crop, or resize clips.
Step 5: Export Your Edited Video
Once you're satisfied with your results, click "Export." Before you click "Export," you can choose the quality settings for which you want to save your video.
That’s all about using Wondershare Filmora to edit video clips. Next, let’s look at some tips for optimizing your pins on Pinterest for better results.
Part 6. Tips for Optimizing Your Pins For Search On Pinterest
Looking for a way to optimize your pins for search on Pinterest? Worry not! Just follow the tips listed below.
Set Up Your Profile for Success
Setting up your profile is the first step in improving your Pinterest SEO. Ensure that you add keywords to your display name.
Use accurate words that reflect your brand while describing your business. It will help users to find your brand easily.
Putting some unique thought into your username is also beneficial. Your username acts as your profile’s URL. So, ensure that it is concise, direct, and memorable.
Use the same username across all your social media and websites. This will make it easier to find your profile.
Craft the Perfect Bio
To start, draft a bio that explains who you are and what you offer. It can be simple or creative. But most importantly, it should have relevant keywords. But most importantly, it should have relevant keywords.
Do you want something fun? Add a slogan or quote in the second sentence.
Follow Other Accounts to Increase Your Visibility
Who you follow matters. Your following list helps to decide where you will appear in user’s suggested profiles to follow.
Following profiles similar to your business, your pins are more likely to appear in their follower’s suggested pin recommendations.
Publish Video Pins
Video Pins lets you share so much more about your brand story. They are a great SEO strategy, as views of organic Video Pins are up 240% year over year.
Video Pins are placed at the top of Pinterest app search results. When you search for a pin, all Video Pins sit above the rest of the feed.
Create Captivating, Original Content
Creating captivating and original content is the best way to improve your profile visibility. Create ideas that are relevant, useful, and visually appealing.
Create Pins with Optimal Ratios
The ratio of your videos and images is important on Pinterest. It can be a determining factor in finding what your strategy needs to improve.
Use an optimal rato so your Pins display fully in search results. The perfect ratio for an image is 2:3.
Conclusion
Finally, you have the answer to what is Pinterest. It’s a gateway to endless inspiration, creativity, and growth. Pinterest makes it super easy to plan your dream projects or build your brand.
Ready to make your Pins unforgettable? Try Wondershare Filmora for stunning videos that captivate and inspire. Start creating and pinning today!
