How To Make Product Advertising Video in Filmora | Product Ads Editing in Filmora

Launch New Project on Filmora

After downloading and installing Filmora, open it and interact with the user interface. At the top-left side of the bar, you’ll see 3 options: “Create Project,” “Cloud Project,” and “Creator Hub.” You’ve to click on “Create Project” and proceed to press the “New Project” button that takes you to the video editing environment of Filmora.

Set Tracks and Import Your Video

In this step, you must first visit the “Track Manager” and set a potential number of tracks for editing. Then press “Import” to upload all the media files that you need to implement in your video. All these files will be present in the Media panel.

Customize the Title Layout Accordingly

First, you’re required to drop the background to the first track and then prolong it according to the required duration, for example, 7 seconds. You would have to press “Titles” and drop the “Default Title” on track 4 and keep its duration according to the background dropped in the first track.

Set the Required Text Style

Double-click on track 4, press "Text," and ultimately set your desired font style, including size, type, etc. After this, you will need to enter your required word and adjust its spacing and color.

Align the Position of the Text

After all the required text styling, you have to copy track 4 and paste it onto track 5. On track 5, double-click and align the position of the text as required. After this, you need to copy and paste tracks 4 and 5 on tracks 6 and 7, where you can align their position through advanced settings and change the text color as required.

Set the Animations Margin

Double-click on track 7 and press "Animations," where you can add a keyframe right at the start and take the text out of the screen by adjusting position. Then go 5 frames further and reset the position while putting the playhead at 3 seconds. Add a keyframe by going 5 frames further and again take the text out of the screen from the opposite side.

The playhead would be then navigated on the 6th second and in the 10th frame. Add a blank keyframe, after which you’re required to place the playhead on the 7th frame and simultaneously adjust the “Opacity” to 0%. In fact, you're required to do the same with the rest of the text available.

Add Visual Effects

After setting up animation margins, you need to press "Effects" to add an interesting visual layout to your video. Then select your desired audio line by pressing "Audio Visualizer," available on the left side of the screen. The selected audio line would then be dragged on track 8, and its duration is prolonged to 7 seconds. You can also change the line color by double pressing on it.

Add Your Product Image

Now you’ve to add your actual product image, for which you need to click "My Media." The image would be then dragged to track 9 and again make it 7 seconds long. By double-clicking this track, you can change the layout or position of your image through the x-axis and y-axis margins.

Add Transitions for Quality Flow

To improve the flow of your video, you need to add transitions. For this, press "Transitions" from the top side of the screen and apply “Shift Zoom 1” at the start. You've to keep it 15 frames long, apply the same transition at the end, and again keep it 15 frames long.

After this, you have to add “Wormhole 6” at the start of waving line 1 and keep it 5 frames long. The wormhole 6 will again be added at the end while keeping it 15 frames longer.

Add More Project Media

To move ahead, you need to add more project media by clicking on "My Media," and these media files will be added on tracks 2 and 3. At 2 seconds, you'll keep the starting point and adjust the dimensions and layout as required by double-clicking on it.

Add the Glitch Effect

Now you can also add glitch effects on important media files. Navigate through "Effects" and press the "Glitch Strip 1" icon to add animated glitch effects to your video.

Enjoy the Video and Export

After the process, you’ve to add a sound effect on track 9. Finally, render the video and see your final video after the editing process. By pressing the “Export” button, you can easily save the video to your device in the desired location.