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Stock Media

Stock Media gives you access to Filmora's built-in media resources, including downloaded items, favorites, generated images, and library backgrounds. It keeps ready-to-use assets in one place while you edit.

Favorites

Stores stock assets you have marked as favorites, so you can return to frequently used videos, photos, GIFs, stickers, or clips without searching for them again.

Downloads

Shows the stock media files you have already downloaded. It gives you quick access to assets that are ready to use in the current project.

AI Media

Contains media created or supported by Filmora's AI tools. This area is used for generated or AI-assisted visual content that you can bring into your edit.

• Video Inspiration: Provides ideas and starting points for video creation when you need help shaping a concept or visual direction. It is useful for quickly exploring possible video styles or themes.
• Image to Video: Turns a still image into a short animated video. Use it to add movement and make static photos feel more dynamic.
• Text to Video: Creates video content from a written prompt or description. Enter what you want to see, and Filmora generates a video based on the text.
• Video Extend: Extends an existing video beyond its original length. It generates additional frames to continue the clip while maintaining the same visual flow.
• AI Image: Generates images from text prompts inside Filmora. These images can then be added directly to your project and used as backgrounds, illustrations, or other visual elements.
• My Files: Keeps the AI-generated media associated with your work in one place. You can return here to find and reuse previously created AI images or videos.

Library

Provides Filmora's built-in collection of stock assets. You can browse available photos, videos, GIFs, stickers, and other ready-made media from here. It is further divided into categories such as Trending, Black, Motion Background, Gradient Color, Solid Color, Liquid Background, Summer, Loops, and Holidays. This makes it easier to find media that fits the style of your project.

Partners

Gives access to stock content supplied through Filmora's partnered media services. Available assets vary by provider and your Filmora plan. In Filmora 16, this section includes Giphy, Pexels, Pixabay, and Unsplash, so you can search different libraries for GIFs, videos, and images without leaving the editor.

Project Media

Project Media is the main area for organizing all the videos, images, and audio used in the current Filmora 16 project. You can import files, create folders or subfolders, rename them, and delete folders you no longer need. The folder menu also makes it easier to separate different media types and keep larger projects organized while you edit.

• 1. Project Media: Right-click Project Media to add a new folder.

• 2. Folder: Right-click Folder to rename it or add a new folder.

Smart Media Bin

Smart Media Bin automatically groups media based on rules you define, which makes it easier to sort large projects without moving files by hand.

When creating one, you can enter a Bin Name, choose whether media must match All or Any of the selected criteria. Then set a rule such as File Name, Contains, or Input Text. The + and Remove buttons let you add or remove more conditions. Once you click Create, Filmora automatically places matching media into that Smart Media Bin.

Global Media

Global Media stores files that you may want to reuse in different Filmora projects. This saves you from importing the same assets each time. You can import videos, images, or audio, or drag files directly into the panel. Use Scan to Import and organize reusable content inside Folders.

Cloud Media

Cloud Media lets you upload videos, images, and audio to your Filmora cloud storage. You can organize them into folders and download them when needed for other projects. The panel also shows your current cloud storage usage and expiry details. If you need more space, click Expand to view options for increasing your available cloud storage.

Editing Presets

The Editing Presets section in Filmora 16 keeps reusable editing elements in one place. This lets you apply the same look or setup without rebuilding it each time. It includes preset layers, custom color elements, compound clips, and LUTs you can add to the timeline as needed.

• Adjustment Layer: An Adjustment Layer is above your clips on the timeline and lets you apply color changes, effects, or other edits across multiple clips at once. This keeps the original clips untouched and makes it easier to change or remove the effect later.
• Custom Color Layer: Custom Color Layer lets you create a plain-color clip to use as a background, separator, overlay, or design element. You can choose the color and place the layer anywhere on the timeline.
• Compound Clip: A Compound Clip combines several clips into one grouped item. It helps keep a busy timeline cleaner and lets you move or edit multiple elements as a single clip.
• LUT: The LUT section stores color lookup tables used to quickly change the tone and color style of footage. You can use LUTs to create a consistent look across different clips or apply a specific cinematic color treatment.

Influence Kit

Influence Kit is used to create polished opening and ending elements for videos, especially branded intros and outro-style visuals. It gives you ready-made starting points for presentation and channel branding without building everything from scratch.

In Filmora 16, the section includes Start Creating templates such as Popular, eye-catching 3-second Intros and Brand Transmission, Logo Reveal. You can choose a template, click Start Creating, and customize it for your project. The My Files section keeps the Influence Kit items you have already created so you can return to them later.

Media Analysis Results

This tab shows the results created by Filmora's AI Media Analysis feature. After your media is analyzed, Filmora can identify useful content details and make it easier to search, sort, and find clips while editing.

Filter and View Options

View

The three-dot menu in the panel lets you change how media appears. Under View, you can switch between List View, Large Thumbnail View, Medium Thumbnail View, and Small Thumbnail View. You can also use Sort by and Group by to arrange clips in a more useful order, which helps when a project contains a large number of files.

Filter Options

• Group By

  The Group by menu places similar media into sections based on Type, Date Created, Camera Name, Duration, Date Imported, or Media Created. Choose None if you want all files shown together without grouping, and use Ascending or Descending to change the group order.

  

• Sort By

  The Sort by menu changes the order of media files based on Name, Duration, Type, Date Created, Media Created, or Date Imported. You can also choose Ascending or Descending order to control how the results are arranged.